Reading: 0118 322 4395 | Manchester: 0161 706 2414 | Oxford: 01865 479 625 | info@sharpahead.com | Office hours: Monday-Friday 9:00am - 5:30pm

 | Office hours: Monday-Friday 8:30am - 5:30pm

 | Email  | Office hours: Mon-Fri 9:00am - 5:30pm 

Jennifer Esty

B2B Marketer’s Networking Event – Thames Valley

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A free networking event for B2B marketers in the Thames Valley. Meet up with your peers, make new connections and share best practice. Plus guest speakers and refreshments!

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Where and When

When: Tuesday 12th June, 18:00
Venue: Work.Life, 33 Kings Road, Reading RG1 3AR

Why

A marketer’s life can be a lonely one in a B2B organisation. So we are creating an opportunity for B2B marketers to meet their peers, share best practices and make new networking connections.

This free event features a talk from channel swimmer and expert marketer Conor Gunn. Conor has held senior marketing roles in both B2B and B2C organisations including Microsoft and BT. He’ll be sharing how his channel swimming experiences have inspired him to be a better marketer.

Places are limited so sign up today to ensure your slot! Please note: this event is intended for practicing B2B marketers. To ensure a constructive networking environment we reserve the right to limit ticket allocations.

Our Speakers

Guest Speaker: Conor Gunn

Conor Gunn is a Chief Digital Officer and Customer Experience Director who partners with large companies, executives and agencies to drive business and digital transformation. He has delivering award winning digital solutions across multiple channels, devices and geographies.

In recent years he has been a Director at British Gas and Barclays. Previously he held senior roles at TK Maxx, BT and X-Box and is a Fellow of the Royal Society of Arts and the Chartered Institute of Marketing.

After spending over 20 years working in this space he knows what truly drives successful businesses and customer engagement, and it’s not mastering the marketing flavour of the week or the latest digital buzzwords.

It’s about truly understanding your customers and finding the profitable solutions that make their lives easier.

Conor is also the fastest Irish person to swim the English Channel. He will be talking to us about how that experiences have helped informed his success, how he approaches Delivering World Class Marketing that grows your business and telling us the Ten Things he has learnt from swimming the channel.

Dr John Woods MBA

John is an experienced technology CEO, CTO, data scientist and serial technology entrepreneur with 20 years’ experience consulting for and supplying to B2B companies. His entrepreneurial projects have spanned market research, web analytics and energy storage, as well as providing consultancy services to a range of B2B businesses. John holds a Doctorate in Astrophysics from Oxford University.

Agenda

18:00 Arrival & Networking
18:30 Introductions
18:35 Conor Gunn “How swimming the Channel made me a better marketer”
19:00 Dr John Woods MBA  “Making better B2B landing pages:  what we’ve learned from 250+ campaigns”
19:15 Panel Discussion
19:30 Drinks, Nibbles & Networking
20:00 Close

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    Half of Top UK Resellers Ignore Digital Marketing Best Practice

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    A new report from B2B digital marketing experts Sharp Ahead reveals that 56% of the top UK resellers have yet to implement basic digital marketing best practice.

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    In the increasingly competitive channel market, these organisations are not only failing to provide existing customers with a positive user experience but are also failing to support their own sales efforts—and potentially missing out on new business as a result.

    The 2018 research does, however, show that resellers are improving; the 2017 report revealed that 70% of the top resellers failed to implement digital best practice.

    The report’s key findings

    Key findings of the 2018 report include:

    • 56% of VARs missing at least one basic best practice
    • Only 63% have secure (https) sites
    • 44% did not have good conversion features on their sites
    • 84% of VARs offering a newsletter subscription did not use double opt-in

    The research analysed the top 100 UK resellers, as listed in CRN’s annual report, focussing on their “digital footprints” or online presence. The methodology reflects a prospective customer’s experience of each organisation using 14 key digital signals including search user experience, onsite user experience, and digital marketing technology adoption.

    Commenting on the report, which saw third-largest UK channel firm Daisy Group ranked as one of the digital superstars, Melissa Roberts, Daisy’s Marketing Manager, said: “Daisy has embraced digital marketing as a means not only to connect with our existing customers online but also as an integral part of our sales strategy. We firmly believe that the importance of digital marketing will continue to grow in the channel and are committed to providing a best practice experience for customers and prospects.”

    According to Jennifer Esty, Director of Sharp Ahead and former Digital Marketing Manager for Microsoft UK, “resellers have been slow to adopt digital marketing best practice but now risk allowing more savvy competitors to reach their customers and prospects first. There are some immediate best practice organisations can follow, as well as longer term more strategic approaches they should consider.”

    Read the full VARs Digital Maturity Index report from Sharp Ahead.

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      75% of UK Innovation Centres not using digital marketing best practice

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      A Sharp Ahead report, released today, reveals that 75% of UK Innovation Centres are not taking full advantage of digital marketing best practice.

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      DOWNLOAD THE REPORT >>

      Headline Results

      • 75% of Innovation Centres missing at least one basic best practice
      • 65% could improve their search results page
      • Only 45% have secure (https) sites
      • 49% did not appear on the first page when searching for ‘office space’ in their geographic location

      About the Research

      • 100 UK Innovation Centres analysed in March 2018
      • 14 performance indicators evaluated for each park
      • Methodology mimics a prospective customer’s experience
      • Results show opportunity for improvement for most organisations

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        The University of Wolverhampton Science Park and Sharp Ahead Launch Campaign for New Science Centre Facility

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        The University of Wolverhampton Science Park and flexible workspace lead generation experts, Sharp Ahead, have launched a digital campaign to promote the purpose-built workspaces available at the newly opened Science Centre.

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        The science, technology and prototyping facilities are unique in the Black Country and offer unrivalled specialist space for science and technology businesses.

        Sharp Ahead will focus on helping The University reach full capacity in the Science Centre the Science Park reach full occupancy in the Science Centre, as well as building a pipeline of occupants in the aerospace, automotive, construction, and life sciences sectors to ensure the ongoing success of the Park’s long term strategy.

        The Science Park’s Commercial Director, Nigel Babb said, “we chose Sharp Ahead because of their proven track record in working with science and innovation parks. We are excited about the launch of this campaign as the Science Park focusses on its strategy of attracting specialist businesses into the region. The Science Centre is an integral part of the University of Wolverhampton’s economic development strategy, and we are confident the new facilities will provide occupants with the right mix of flexible spaces, innovative services, and the opportunity for growth.”

        About The University of Wolverhampton Science Park

        The University of Wolverhampton Science Park has been supporting businesses from science, technology, knowledge-based and creative sectors through every stage of their development for over two decades and has become known as one of the region’s most vibrant technology communities. The newly opened Science Centre will provide the region with much-needed high quality office space, laboratories and workshop space to help attract inward investment to the area. Find out more.

        About Sharp Ahead

        Sharp Ahead are a specialist B2B digital marketing agency with specific expertise in lead generation for flexible commercial property spaces, particularly science and innovation parks. Find out more.

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          88% of UK Science Parks not using digital marketing best practice

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          Subheading

          A Sharp Ahead report, released today, reveals that 88% of UK Science Parks are not taking full advantage of digital marketing best practice.

          On this page:

          DOWNLOAD THE REPORT >>

          Headline Results

          • 88% of Science Parks missing at least one basic best practice
          • 92% could improve their search results page
          • Only 61% have secure (https) sites
          • 41% did not appear on the first page when searching for ‘lab space’ in their geographic location

          About the Research

          • 100 UK Science Parks analysed in January 2018
          • 14 performance indicators evaluated for each park
          • Methodology mimics a prospective tenant’s experience
          • Results show opportunity for improvement for most organisations

          On this page:

          Subscribe

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            The Curious Lounge,
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            RG1 1NH
            0118 322 4395
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            0161 706 2414
            manchester@sharpahead.com

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            OX1 1BY

            01865 479 625
            oxford@sharpahead.com

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