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Leeds Digital Festival 2022

By Jennifer Esty  |  August 25, 2022

Discover How To Decarb Your Digital Marketing

Sharp Ahead are proud to be returning to Leeds Digital Festival and hosting an event at 9:30 on 29th September.

The Leeds Digital Festival, known as “The Tech Event for Everyone”, is an open & collaborative celebration of digital culture in all its forms. It’s perfect for those interested in coding, fintech, social media, AI, healthtech, data, start-ups, digital music, cyber security or AR/VR.

Now returning for its 7th year, the Leeds Digital Festival is hosting a jam-packed three days of cutting-edge tech events, including our very own session on decarbing your digital marketing.

In our 45 minute session, hosted at Avenue HQ and online, we’ll be discussing the carbon cost of your digital marketing activities and how you can work towards your ESG goals, whilst improving the performance of your digital marketing channels.

Interested in decarbing your digital footprint, whilst improving your marketing performance and overall ROI? Reserve your place now.

Sharp Ahead + Measure Camp London Logos
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Why is Sharp Ahead sponsoring MeasureCamp?

By John Woods  |  May 12, 2022

The MeasureCamp unconference

Sharp Ahead is proudly sponsoring the MeasureCamp unconference in London on 15th May 2022 https://london.measurecamp.org/.

MeasureCamp is an “unconference” – free to attend and self-organising – for the digital analytics community.

It’s an amazing event with around 300 digital analytics practitioners expected to attend, many travelling from overseas. The presentations will range from deeply technical (such as how to manage the upcoming switch from Universal Analytics to GA4), to quirky (like my own, on the relevance of WW2 photographic reconnaissance to the management of digital analytics!).

But why is a B2B digital marketing agency like Sharp Ahead sponsoring a digital analytics event?

It’s personal…

Many of you will know me as a pioneer from the early days of digital analytics industry. And in fact the digital analytics company I founded, Site Intelligence/iJento, was a sponsor of the very first MeasureCamp, in London in September 2012. Here’s a terrible 2012-era phone photo to prove it:

Measure Camp Event

So it’s a nice symmetry for me to be a sponsor again in the tenth anniversary year. And I’ve benefitted so much from MeasureCamp over the years – making new contacts and friends, honing my technical skills around digital analytics and conversion optimisation, sparking new ideas – that it is great to give something back to the MeasureCamp community.

…but it is also business

It is true that I have two decades’ experience in digital analytics, and I still work in part as an analytics practitioner, but my work these days is much more broadly-based. When I co-founded Sharp Ahead in 2014 I had a vision that analytics skills and techniques could be put to use in an agile way, in combination with a more general commercial and marketing skillset, to design and optimise digital activities for specialist B2B companies.

That vision came true, I guess! Today, Sharp Ahead actively uses digital analytics every day as one of many techniques to design and improve digital marketing campaigns. I’m one of the team’s analytics experts but several of my colleagues are pretty handy with analytics technology as well. We also work with PPC, SEO, content marketing, marketing automation and CRO, amongst others, to help our clients achieve cost-effective results. Our team also includes designers, copywriters and website builders.

Sharp Ahead looks to work with smart generalists who enjoy using a range of skills to find the best ways to grow our clients’ businesses. I’m pleased that digital analytics still plays a big part in our work, but just as excited about the other elements of expertise that we are able to blend together in our clients’ projects.

We’re growing and looking for new clients, new team members and new partnerships. And we know that the MeasureCamp event and the community around it will be a great place to find them.

Check back on our blog soon for a report from the event. And whether you are attending MeasureCamp or not: if you know of B2B companies who might benefit from our skills, if you know of smart digital marketers looking to work in a great B2B agency, or if you have other ideas how we might work together I’d love to hear from you. Or we can just chat about WW2 photographic reconnaissance!

You can find me on LinkedIn linked.com/in/jwoods or fill in our contact form.

Sharp Ahead + Measure Camp London Logos
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Why your Google Ads Optimisation Score is too high and what to do about it?

By John Woods  |  November 29, 2021

On 24th September 2021, we had the pleasure to host a session on Google Ads Optimisation Score as part of the Leeds Digital Festival

During the virtual event Dr John Woods, Founder and Director of Sharp Ahead, shared his expert observations on B2B paid media best practices. Dr Woods emphasised that, as Google progressively gamifies “good practice” for paid search advertising, we need to bear in mind that what’s good for Google isn’t necessarily good for B2B advertisers. 

You can now watch the full video recording of the event to learn more about:

  • Paid media campaigns
  • Whether automatic bidding beat manual bids set by a human expert
  • If an AI conversion optimiser reduce your cost per lead
  • Should you trust a machine to write your ad copy
  • The good, the bad, and the ugly of Google Ads’ optimisation score and automation.

We would like to thank all the attendees for their active participation and great questions in the Q&A part of the event.

Find out more about our PPC services or get in touch to see how we can help you deliver successful PPC campaigns.

B2B Marketers' Networking Event Thames Valley Banner
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B2B Marketer’s Networking Event – Thames Valley

By Jennifer Esty  |  May 16, 2018

A free networking event for B2B marketers in the Thames Valley. Meet up with your peers, make new connections and share best practice. Plus guest speakers and refreshments!

Where and When

When: Tuesday 12th June, 18:00
Venue: Work.Life, 33 Kings Road, Reading RG1 3AR

Why

A marketer’s life can be a lonely one in a B2B organisation. So we are creating an opportunity for B2B marketers to meet their peers, share best practices and make new networking connections.

This free event features a talk from channel swimmer and expert marketer Conor Gunn. Conor has held senior marketing roles in both B2B and B2C organisations including Microsoft and BT. He’ll be sharing how his channel swimming experiences have inspired him to be a better marketer.

Places are limited so sign up today to ensure your slot! Please note: this event is intended for practicing B2B marketers. To ensure a constructive networking environment we reserve the right to limit ticket allocations.

Our Speakers

Guest Speaker: Conor Gunn

Conor Gunn is a Chief Digital Officer and Customer Experience Director who partners with large companies, executives and agencies to drive business and digital transformation. He has delivering award winning digital solutions across multiple channels, devices and geographies.

In recent years he has been a Director at British Gas and Barclays. Previously he held senior roles at TK Maxx, BT and X-Box and is a Fellow of the Royal Society of Arts and the Chartered Institute of Marketing.

After spending over 20 years working in this space he knows what truly drives successful businesses and customer engagement, and it’s not mastering the marketing flavour of the week or the latest digital buzzwords.

It’s about truly understanding your customers and finding the profitable solutions that make their lives easier.

Conor is also the fastest Irish person to swim the English Channel. He will be talking to us about how that experiences have helped informed his success, how he approaches Delivering World Class Marketing that grows your business and telling us the Ten Things he has learnt from swimming the channel.

Dr John Woods MBA

John is an experienced technology CEO, CTO, data scientist and serial technology entrepreneur with 20 years’ experience consulting for and supplying to B2B companies. His entrepreneurial projects have spanned market research, web analytics and energy storage, as well as providing consultancy services to a range of B2B businesses. John holds a Doctorate in Astrophysics from Oxford University.

Agenda

18:00 Arrival & Networking
18:30 Introductions
18:35 Conor Gunn “How swimming the Channel made me a better marketer”
19:00 Dr John Woods MBA  “Making better B2B landing pages:  what we’ve learned from 250+ campaigns”
19:15 Panel Discussion
19:30 Drinks, Nibbles & Networking
20:00 Close

UKSPA sponsorship
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Sharp Ahead Announce UKSPA Gold Sponsorship

By Jennifer Esty  |  September 8, 2017

Sharp Ahead are proud to announce their Gold Sponsorship of the United Kingdom Science Park Association’s (UKSPA) October conference.

The conference, which promotes innovation and achievement for the UK’s science parks and innovation centres, will take place on October 5th and 6th at Sci-Tech Daresbury. Sharp Ahead will join speakers and exhibitors from IBM, Scale Up Institute, and UK Research and Innovation.

The October event will include a tour of some of the campus’ evolving centres of excellence such as high performance computing, big data and visualisation facilities in the Hartree Centre and Virtual Engineering Centre, as well as the rapid prototyping facility, the Campus Technology Hub.

In addition to the keynote sessions, the break-out sessions will cover Industry 4.0 technologies, Science Park evolution, Research Hotels and Skills.

About Sharp Ahead

Sharp Ahead are specialists in demand generation and tenant acquisition for flexible workspaces, science parks and innovation centres.

We enable success throughout the life cycle of client properties, from feasibility to pre-letting and occupancy maintenance.

We generate leads for workspaces across the UK with offices, laboratories, workshops, hotdesks and shared spaces.

Find out more about how we enable success for our flexible workspace clients or get in touch to see how we can help meet your property’s occupancy objectives.

About UKSPA

Established in 1984, UKSPA has established itself as the authoritative body on the planning, development and the creation of Science Parks and other innovation locations that are facilitating the development and management of innovative, high growth, knowledge-based organisations.

With over 100 member properties and over 30 years of experience providing strategy and support for science parks and other innovation locations across the UK, UKSPA has gone from strength to strength as the trend for innovative, knowledge based environments continues to grow.

About Sci-Tech Daresbury

Established in 2006, Sci-Tech Daresbury is a National Science and Innovation Campus ideally located in Cheshire between Runcorn and Warrington, Manchester Airport and Liverpool.

Managed by a joint venture involving the Science and Technology Facilities Council (STFC), Halton Borough Council, and commercial property company Langtree, it is home to the internationally-recognised STFC Daresbury Laboratory and seven university partners who have activities on site.

Over 100 technology companies are located on the site covering the biomedical/healthcare, advanced engineering/materials, and ICT sectors, from start-up companies to corporates such as IBM and Atos.
Sci-Tech Daresbury recently picked up the 2017 UKSPA award for “setting the pace” in innovation and for supporting the growth of knowledge-based firms, in addition they were also highly commended in the ‘Best Project’ award for last year’s phenomenally successful Open Week, which attracted more than 7,500 members of the public.