Blog
Breaking news, on the 15th May, Google recently published its first official guide to optimising websites for generative AI features in Search. Hallelujah!
In this blog, we look at how AI has changed the B2B buyers’ journey and the most important next steps B2B marketers must take in response to those changes.
What is changing about the B2B buyers’ journey—and why?
This blog is for every marketing team currently organised, incentivised, and optimised around lead generation: your current strategy could kill your brand in the age of AI.
Although AI has changed how content is created, it has not changed why most content underperforms. Find out how AI content engines can change that.
The latest Google Business Profile features are not cosmetic tweaks or background noise. They are quiet, continuous updates that reshape how Google understands businesses.
Between Christmas parties and wrapping up last year’s activity, you would be forgiven for missing Google’s December Core Update—so here’s a short and a longer summary for you!
LinkedIn continuously evolves its analytics to help businesses reach users and grow their online presence, and one of the most important updates is the new ‘Competitors’ tab.
Help yourself to a glass of bubbles and I’ll explain how you can apply your party planning skills to improve your LinkedIn Ads budgeting.
It’s a tough market out there with sales cycles continuing to lengthen over the past year
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