Reading: 0118 322 4395 | Manchester: 01617 062 414 | Oxford: 01865 479 625 | | Office hours: Monday-Friday 9:00am - 5:30pm

 | Office hours: Monday-Friday 8:30am - 5:30pm

 | Email  | Office hours: Mon-Fri 9:00am - 5:30pm 

HTTPS encryption – time to act or face damage to your brand

By John Woods  |  February 23, 2018

Does your website use HTTPS yet?

HTTPS is not just about security: it is also essential for many modern browser features.

For several years, Google has been gently encouraging websites to move to secure HTTPS. Google has offered a gentle nudge with the carrot of somewhat-improved search rankings.

But the carrot hasn’t worked very well. In our most recent research, a whopping 87% of our sample of B2B companies were still using non-secure HTTP for their websites.

So Google has reached for the stick. If your website is not using HTTPS by July 2018, visitors using Google’s Chrome browser will see a “not secure” warning:

Treatment of HTTP Pages


Google Chrome is by far the most popular web browser at the moment, with about 65% market share on desktop and about 50% on mobile (see So if you don’t move your website to HTTPS by July 2018, more than half of your visitors will see a “not secure” warning on every page.

A security warning isn’t the end of the world, but at best it is distracting for web visitors. It’s an ongoing blot on your website’s user experience which will result in lost conversions and drip-drip damage to your brand.

So it’s time to act: get a plan in place to switch your website to HTTPS before July 2018.

Don’t say we didn’t warn you!

For advice about switching a website to https – or  replacing your outdated B2B website with a new one with https built in! – contact Sharp Ahead today.

circle image sidebar
circle image

B2B Digital Rocket Fuel
straight to your inbox

Add your email address below to receive our biweekly newsletter and stay up to date with the latest B2B digital marketing news and insights.

You'll also get instant access to our growing catalogue of marketing resources.

    “An invaluable resource for getting the latest and greatest ideas and tips on B2B digital marketing. My students also benefit from the industry insights".

    Louize Clarke, Founder, The Curious Academy