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How Remarketing Works in B2B

By John Woods  |  January 13, 2016

Now that you’ve visited the Sharp Ahead website, you will probably begin to see quite a few remarketing adverts for Sharp Ahead. These ads are thoughtful, yet don’t contain a call to action as they exist to build the Sharp Ahead brand.

Deciding upon a B2B digital marketing agency takes time in order to conduct research. During this period, you will become more familiar with the Sharp Ahead brand, and when you begin to make a short list of the agencies that you are considering working with, this familiarity with our brand will help to ensure that Sharp Ahead are on that list.

Remarketing is just one part of a wider marketing strategy that should be adopted for digitally mature or maturing companies. It is the most cost effective way of building your brand and reaching millions of potential clients:

“Google Display Network reaches 90% of Internet users worldwide, 65% of whom they reach every single day. More than a trillion impressions are served to over 1 billion users every month (source: Google). Meanwhile, Facebook has more than 1.4 billion users, over a billion of whom logged in yesterday (source:Facebook).”