Once in a While, Marketing Changes Forever
Jennifer Esty
July 17, 2026
Technology evolves, buyer behaviour shifts, new channels emerge. Most of the time those changes are incremental — we adapt, optimise and move on.
Subheading
A Sharp Ahead report, released today, reveals that 75% of UK Innovation Centres are not taking full advantage of digital marketing best practice.
On this page:
DOWNLOAD THE REPORT >>
Headline Results
• 75% of Innovation Centres missing at least one basic best practice
• 65% could improve their search results page
• Only 45% have secure (https) sites
• 49% did not appear on the first page when searching for ‘office space’ in their geographic location
About the Research
• 100 UK Innovation Centres analysed in March 2018
• 14 performance indicators evaluated for each park
• Methodology mimics a prospective customer’s experience
• Results show opportunity for improvement for most organisations
On this page:
Subscribe
Receive our biweekly newsletter and stay up to date with the latest B2B digital marketing news and insights.
AI is headline. Authenticity is the differentiator.
Vanessa John
July 16, 2026
First, AI search visibility has become a genuine budget priority rather than a buzzword.
ChatGPT Ads: Should B2B Marketers Care?
Charlotte Waterson
July 7, 2026
Thinking about ChatGPT Ads? We share what we learned from our first B2B campaign, the opportunities we found, and what to know before testing.