88% of UK Science Parks not using digital marketing best practice
By Jennifer Esty | January 25, 2018
A Sharp Ahead report, released today, reveals that 88% of UK Science Parks are not taking full advantage of digital marketing best practice.
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Headline Results
• 88% of Science Parks missing at least one basic best practice
• 92% could improve their search results page
• Only 61% have secure (https) sites
• 41% did not appear on the first page when searching for ‘lab space’ in their geographic location
About the Research
• 100 UK Science Parks analysed in January 2018
• 14 performance indicators evaluated for each park
• Methodology mimics a prospective tenant’s experience
• Results show opportunity for improvement for most organisations
