The B2B Marketer’s AI Search Action Plan
John Woods
April 29, 2026
As the AI search landscape shifts before it settles, we provide four pragmatic steps you can take now to optimise AI search tools for demand capture.
Subheading
A Sharp Ahead report, released today, reveals that 88% of UK Science Parks are not taking full advantage of digital marketing best practice.
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Headline Results
• 88% of Science Parks missing at least one basic best practice
• 92% could improve their search results page
• Only 61% have secure (https) sites
• 41% did not appear on the first page when searching for ‘lab space’ in their geographic location
About the Research
• 100 UK Science Parks analysed in January 2018
• 14 performance indicators evaluated for each park
• Methodology mimics a prospective tenant’s experience
• Results show opportunity for improvement for most organisations
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Lead Generation is Dead, Long Live Demand Capture
John Woods
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This blog is for every marketing team currently organised, incentivised, and optimised around lead generation: your current strategy could kill your brand in the age of AI.
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Jennifer Esty
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