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75% of UK Innovation Centres not using digital marketing best practice

By Jennifer Esty  |  March 26, 2018

A Sharp Ahead report, released today, reveals that 75% of UK Innovation Centres are not taking full advantage of digital marketing best practice.

DOWNLOAD THE REPORT >>

 

Headline Results

• 75% of Innovation Centres missing at least one basic best practice
• 65% could improve their search results page
• Only 45% have secure (https) sites
• 49% did not appear on the first page when searching for ‘office space’ in their geographic location

About the Research

• 100 UK Innovation Centres analysed in March 2018
• 14 performance indicators evaluated for each park
• Methodology mimics a prospective customer’s experience
• Results show opportunity for improvement for most organisations

Wolverhampton Science Park
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The University of Wolverhampton Science Park and Sharp Ahead Launch Campaign for New Science Centre Facility

By Jennifer Esty  |  March 15, 2018

The University of Wolverhampton Science Park and flexible workspace lead generation experts, Sharp Ahead, have launched a digital campaign to promote the purpose-built workspaces available at the newly opened Science Centre. The science, technology and prototyping facilities are unique in the Black Country and offer unrivalled specialist space for science and technology businesses.

Sharp Ahead will focus on helping The University reach full capacity in the Science Centre the Science Park reach full occupancy in the Science Centre, as well as building a pipeline of occupants in the aerospace, automotive, construction, and life sciences sectors to ensure the ongoing success of the Park’s long term strategy.

The Science Park’s Commercial Director, Nigel Babb said, “we chose Sharp Ahead because of their proven track record in working with science and innovation parks. We are excited about the launch of this campaign as the Science Park focusses on its strategy of attracting specialist businesses into the region. The Science Centre is an integral part of the University of Wolverhampton’s economic development strategy, and we are confident the new facilities will provide occupants with the right mix of flexible spaces, innovative services, and the opportunity for growth.”

About The University of Wolverhampton Science Park

The University of Wolverhampton Science Park has been supporting businesses from science, technology, knowledge-based and creative sectors through every stage of their development for over two decades and has become known as one of the region’s most vibrant technology communities. The newly opened Science Centre will provide the region with much-needed high quality office space, laboratories and workshop space to help attract inward investment to the area. Find out more.

About Sharp Ahead

Sharp Ahead are a specialist B2B digital marketing agency with specific expertise in lead generation for flexible commercial property spaces, particularly science and innovation parks. Find out more.

Lincoln Science Park
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Lincoln Science and Innovation Park Appoint Sharp Ahead

By Jennifer Esty  |  September 27, 2017

Lincoln Science and Innovation Park (LSIP) have appointed flexible workspace lead generation experts, Sharp Ahead, to help further the Science Park’s strategy of building a community of technology businesses, entrepreneurs, investors and researchers both on the site and across Lincolnshire.

Sharp Ahead will focus on helping LSIP reach full capacity in the Boole Technology Centre as well as building a pipeline of tenants to ensure the ongoing success of the Park’s strategy.

LISP’s Director, Thomas Blount said, “we are excited about working with Sharp Ahead who have a proven track record in working with science and innovation parks. The Boole Technology Centre is already an integral part of the thriving Lincoln Science and Innovation Park community, and we are confident it provides potential tenants with the right mix of space, flexible terms, community and opportunity for growth.”

About LSIP

Lincoln Science and Innovation Park is a joint venture company, owned by Lincolnshire Co-op and the University of Lincoln.

The business was established in 2012 and completed its first development of the Joseph Banks Laboratory and Minster House in 2014.

The purpose of the company is to redevelopment of the former Ruston Bucyrus site off Beevor Street near Lincoln City Centre.

Lincoln Science and Innovation Park is also an economic development role and is a member of the UK Science Park Association.

About Sharp Ahead

Sharp Ahead are a specialist B2B digital marketing agency with specific expertise in lead generation for flexible commercial property spaces, particularly science and innovation parks.

UKSPA sponsorship
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Sharp Ahead Announce UKSPA Gold Sponsorship

By Jennifer Esty  |  September 8, 2017

Sharp Ahead are proud to announce their Gold Sponsorship of the United Kingdom Science Park Association’s (UKSPA) October conference.

The conference, which promotes innovation and achievement for the UK’s science parks and innovation centres, will take place on October 5th and 6th at Sci-Tech Daresbury. Sharp Ahead will join speakers and exhibitors from IBM, Scale Up Institute, and UK Research and Innovation.

The October event will include a tour of some of the campus’ evolving centres of excellence such as high performance computing, big data and visualisation facilities in the Hartree Centre and Virtual Engineering Centre, as well as the rapid prototyping facility, the Campus Technology Hub.

In addition to the keynote sessions, the break-out sessions will cover Industry 4.0 technologies, Science Park evolution, Research Hotels and Skills.

About Sharp Ahead

Sharp Ahead are specialists in demand generation and tenant acquisition for flexible workspaces, science parks and innovation centres.

We enable success throughout the life cycle of client properties, from feasibility to pre-letting and occupancy maintenance.

We generate leads for workspaces across the UK with offices, laboratories, workshops, hotdesks and shared spaces.

Find out more about how we enable success for our flexible workspace clients or get in touch to see how we can help meet your property’s occupancy objectives.

About UKSPA

Established in 1984, UKSPA has established itself as the authoritative body on the planning, development and the creation of Science Parks and other innovation locations that are facilitating the development and management of innovative, high growth, knowledge-based organisations.

With over 100 member properties and over 30 years of experience providing strategy and support for science parks and other innovation locations across the UK, UKSPA has gone from strength to strength as the trend for innovative, knowledge based environments continues to grow.

About Sci-Tech Daresbury

Established in 2006, Sci-Tech Daresbury is a National Science and Innovation Campus ideally located in Cheshire between Runcorn and Warrington, Manchester Airport and Liverpool.

Managed by a joint venture involving the Science and Technology Facilities Council (STFC), Halton Borough Council, and commercial property company Langtree, it is home to the internationally-recognised STFC Daresbury Laboratory and seven university partners who have activities on site.

Over 100 technology companies are located on the site covering the biomedical/healthcare, advanced engineering/materials, and ICT sectors, from start-up companies to corporates such as IBM and Atos.
Sci-Tech Daresbury recently picked up the 2017 UKSPA award for “setting the pace” in innovation and for supporting the growth of knowledge-based firms, in addition they were also highly commended in the ‘Best Project’ award for last year’s phenomenally successful Open Week, which attracted more than 7,500 members of the public.