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On 24th September 2021, we had the pleasure to host a session on Google Ads Optimisation Score as part of the Leeds Digital Festival.
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Observations on B2B paid media best practices
During the virtual event Dr John Woods, Founder and Director of Sharp Ahead, shared his expert observations on B2B paid media best practices. Dr Woods emphasised that, as Google progressively gamifies “good practice” for paid search advertising, we need to bear in mind that what’s good for Google isn’t necessarily good for B2B advertisers.
You can now watch the full video recording of the event to learn more about:
- Paid media campaigns
- Whether automatic bidding beat manual bids set by a human expert
- If an AI conversion optimiser reduce your cost per lead
- Should you trust a machine to write your ad copy
- The good, the bad, and the ugly of Google Ads’ optimisation score and automation.
We would like to thank all the attendees for their active participation and great questions in the Q&A part of the event.
Find out more about our PPC services or get in touch to see how we can help you deliver successful PPC campaigns.
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