Author: Jennifer Esty
LinkedIn has expanded ad personalisation. We explore when B2B marketers should use it, avoid it, and why relevance still matters more.
One of the most interesting shifts taking place today is that conversations about AI are becoming less technical and more financial.
Technology evolves, buyer behaviour shifts, new channels emerge. Most of the time those changes are incremental — we adapt, optimise and move on.
For years, Google's E-E-A-T framework has been an important consideration for organisations looking to improve their visibility in search.
Breaking news, on the 15th May, Google recently published its first official guide to optimising websites for generative AI features in Search. Hallelujah!
