Marketing Automation will manage and optimise the entire customer experience, throughout that customer’s lifetime with your brand.
Need some convincing?
According to research conducted by the Aberdeen Group, companies that use marketing automation see:
107% better lead conversion.
40% greater average deal size.
20% higher team attainment of quota.
17% better forecast accuracy.
Sound good but not sure what that really means?
It helps you improve how you track customer activity through analytics that track them across your digital channels, automate tasks such as publishing content or sending emails at strategic points in the customer journey, as well as manage your lead lists, create forms and score leads.
Sharp Ahead can take you through the entire process of using marketing automation to improve your marketing outcomes, specifically generating more and better leads.
We can provide expert advice on building a business case, system selection, implementation, including process analysis to content strategies, and training your in-house team to become super users themselves.
Sharp Ahead are specialist resellers of Act-On, one of the leading marketing automation tools. We can also help with existing implementations of other systems, such as HubSpot, to ensure you are optimising your platform, processes and data.