February 23, 2018
HTTPS

HTTPS encryption – time to act or face damage to your brand

Does your website use HTTPS yet? HTTPS is not just about security: it is also essential for many modern browser features. For several years, Google has […]
January 2, 2018
Sharp Ahead Highlights

Sharp Ahead Highlights of 2017

I’m writing this in that quiet time between Christmas and New Year. It’s a great time for reflection. It has been a busy year for us […]
July 28, 2017
LinkedIn Website Demographics

Introducing LinkedIn Website Demographics

The meme “on the Internet, nobody knows you’re a dog” dates back almost 25 years. The anonymous nature of most internet use is great for dogs, […]
May 3, 2017
LinkedIn Targeting Audiences

New Advertising Features for LinkedIn – Matched Audiences

LinkedIn has just announced general availability of “Matched Audiences”, a set of new features for the LinkedIn Ads platform. This is a game-changer for LinkedIn ads. […]
September 23, 2016
London eMetrics Event

Speaking at eMetrics London 2016

I’m thrilled to be a speaker at eMetrics London 2016. eMetrics has been running since 2002 and is one of the most prestigious digital analytics conferences. […]
September 15, 2015
Google Referrer Spam

Google Analytics Referrer Spam

This is a public service announcement for B2B marketers using Google Analytics. I don’t plan to blog here very often about purely technical issues, but this […]
May 4, 2015
Paid Search

Five reasons your B2B paid search campaigns failed

Paid search – which usually means Google Adwords, sometimes in combination with other search channels like Bing Ads or Baidu – is a key part of […]
March 10, 2015
Google Is Now Your Homepage

Google is now your homepage

Have you done a search for your brand name on Google recently? If not, you might be surprised. Give it a try right now if you […]