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Month: November 2021

Why your Google Ads Optimisation Score is too high and what to do about it

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On 24th September 2021, we had the pleasure to host a session on Google Ads Optimisation Score as part of the Leeds Digital Festival.

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Observations on B2B paid media best practices

During the virtual event Dr John Woods, Founder and Director of Sharp Ahead, shared his expert observations on B2B paid media best practices. Dr Woods emphasised that, as Google progressively gamifies “good practice” for paid search advertising, we need to bear in mind that what’s good for Google isn’t necessarily good for B2B advertisers. 

You can now watch the full video recording of the event to learn more about:

  • Paid media campaigns
  • Whether automatic bidding beat manual bids set by a human expert
  • If an AI conversion optimiser reduce your cost per lead
  • Should you trust a machine to write your ad copy
  • The good, the bad, and the ugly of Google Ads’ optimisation score and automation.

We would like to thank all the attendees for their active participation and great questions in the Q&A part of the event.

Find out more about our PPC services or get in touch to see how we can help you deliver successful PPC campaigns.

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    Google’s December Core Update

    Tom Hall January 15, 2026

    Between Christmas parties and wrapping up last year’s activity, you would be forgiven for missing Google’s December Core Update—so here’s a short and a longer summary for you!

    Sharp Ahead Receives Platinum Certification in SharpSpring Partner Certification Program

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    We’re super excited to announce that Sharp Ahead have achieved platinum-level certification in SharpSpring’s partner certification program!

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    Through this program, SharpSpring, Inc. (NASDAQ: SHSP), a global provider of cloud-based marketing and email software solutions, empowers its partners to become experts in marketing automation and rewards top performers with referrals, certification badges and additional resources.

    Graphical Demonstration of Marketing Automation with SharpSpring Platinum Certification

    Sharp Ahead met all of the requirements within the platinum tier of the certification program, demonstrating an exceptional level of expertise in marketing automation and the SharpSpring platform. With this certification, Sharp Ahead is more equipped to help clients drive qualified leads, convert more of those leads to sales, and optimize the ROI of their marketing campaigns.

    “Agencies that are leaders in marketing automation are also far more likely to become leaders in the digital marketing industry,” said Rick Carlson, CEO of SharpSpring. “When a partner goes the extra mile to obtain this level of certification, we know they truly understand the value of marketing automation and that they’re committed to driving the highest results for their clients.”

    “We’re very proud of the Sharp Ahead team for achieving such a significant designation. At Sharp Ahead, we aim to provide our clients with the highest level of service and expertise. Obtaining Platinum Certification from SharpSpring is a clear reflection of our approach”, says Jennifer Esty, Director of Sharp Ahead.

    Find out more about our marketing automation services or get in touch to request a SharpSpring demo.

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    Subscribe

    Receive our biweekly newsletter and stay up to date with the latest B2B digital marketing news and insights.

      Google’s December Core Update

      Tom Hall January 15, 2026

      Between Christmas parties and wrapping up last year’s activity, you would be forgiven for missing Google’s December Core Update—so here’s a short and a longer summary for you!

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