Category: Content and Search Engine Marketing
For decades, the most valuable content in technical B2B companies has lived in a strange place: the sales team’s outbox.
Thinking about ChatGPT Ads? We share what we learned from our first B2B campaign, the opportunities we found, and what to know before testing.
For years, Google's E-E-A-T framework has been an important consideration for organisations looking to improve their visibility in search.
Breaking news, on the 15th May, Google recently published its first official guide to optimising websites for generative AI features in Search. Hallelujah!
Although AI has changed how content is created, it has not changed why most content underperforms. Find out how AI content engines can change that.
