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Digital Marketing Best Practice in the UK Built Environment – The 2024 Benchmarking Report
Subheading
Our recent analysis of the Built Environment reveals that nearly all organisations could significantly improve business outcomes simply by following digital marketing best practice.
A few of our headline findings:
9% Leaders: enjoying competitive advantage by using nearly all of the digital marketing best practices.
36% Contenders: employing some best practices, working towards digital marketing success.
37 % Laggards: following only some best practices, making them vulnerable to more ambitious competitors.
18% Spectators: using very few best practices, losing potential prospects, and leaving the door wide open to competitors.
It’s the imprint your business leaves on the digital world, everything from your website and social channels to what happens when someone Googles your business name. It’s important because 90% of B2B buyers turn to online channels as their primary method for identifying new suppliers.*
And if prospects can’t find you, find a competitor first, or have a poor experience, your business will miss out.
Our sample included main contractors, specialist contractors, product manufacturers, builders’ merchants, hire companies, architects, recruitment agencies and organisations from the emerging construction technology sector.
For each of the 100 organisations, we analysed 40 digital indicators and grouped them into 4 key areas:
And we scored them on digital marketing best practice.
For the full results—and top tips on how you can improve your own B2B digital marketing, download the full report!
The 100 organisations that we analysed include:
Want to find out how your digital footprint performs against our key best practices? Get in touch today for a free 30-minute consultation and find out where you’re seeing success and where there are opportunities for improvement.
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Breaking news, on the 15th May, Google recently published its first official guide to optimising websites for generative AI features in Search. Hallelujah!
In this blog, we look at how AI has changed the B2B buyers’ journey and the most important next steps B2B marketers must take in response to those changes.
What is changing about the B2B buyers’ journey—and why?
This blog is for every marketing team currently organised, incentivised, and optimised around lead generation: your current strategy could kill your brand in the age of AI.
