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“An invaluable resource for getting the latest and greatest ideas and tips on B2B digital marketing. My students also benefit from the industry insights.”
Louize Clarke, Founder, The Curious Academy
B2B digital marketing blog
When we’re not busy helping grow our clients’ businesses, we try to make time to share our thoughts on what’s happening in the world of B2B digital marketing.
Breaking news, on the 15th May, Google recently published its first official guide to optimising websites for generative AI features in Search. Hallelujah!
In this blog, we look at how AI has changed the B2B buyers’ journey and the most important next steps B2B marketers must take in response to those changes.
What is changing about the B2B buyers’ journey—and why?
This blog is for every marketing team currently organised, incentivised, and optimised around lead generation: your current strategy could kill your brand in the age of AI.
