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75% of UK Innovation Centres not using digital marketing best practice

Subheading

A Sharp Ahead report, released today, reveals that 75% of UK Innovation Centres are not taking full advantage of digital marketing best practice.

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Headline Results

• 75% of Innovation Centres missing at least one basic best practice
• 65% could improve their search results page
• Only 45% have secure (https) sites
• 49% did not appear on the first page when searching for ‘office space’ in their geographic location

About the Research

• 100 UK Innovation Centres analysed in March 2018
• 14 performance indicators evaluated for each park
• Methodology mimics a prospective customer’s experience
• Results show opportunity for improvement for most organisations

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    The University of Wolverhampton Science Park and Sharp Ahead Launch Campaign for New Science Centre Facility

    Subheading

    The University of Wolverhampton Science Park and flexible workspace lead generation experts, Sharp Ahead, have launched a digital campaign to promote the purpose-built workspaces available at the newly opened Science Centre.

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    The science, technology and prototyping facilities are unique in the Black Country and offer unrivalled specialist space for science and technology businesses.

    Sharp Ahead will focus on helping The University reach full capacity in the Science Centre the Science Park reach full occupancy in the Science Centre, as well as building a pipeline of occupants in the aerospace, automotive, construction, and life sciences sectors to ensure the ongoing success of the Park’s long term strategy.

    The Science Park’s Commercial Director, Nigel Babb said, “we chose Sharp Ahead because of their proven track record in working with science and innovation parks. We are excited about the launch of this campaign as the Science Park focusses on its strategy of attracting specialist businesses into the region. The Science Centre is an integral part of the University of Wolverhampton’s economic development strategy, and we are confident the new facilities will provide occupants with the right mix of flexible spaces, innovative services, and the opportunity for growth.”

    About The University of Wolverhampton Science Park

    The University of Wolverhampton Science Park has been supporting businesses from science, technology, knowledge-based and creative sectors through every stage of their development for over two decades and has become known as one of the region’s most vibrant technology communities. The newly opened Science Centre will provide the region with much-needed high quality office space, laboratories and workshop space to help attract inward investment to the area. Find out more.

    About Sharp Ahead

    Sharp Ahead are a specialist B2B digital marketing agency with specific expertise in lead generation for flexible commercial property spaces, particularly science and innovation parks. Find out more.

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