Event Archives - Page 3 of 4 -

December 15, 2023November 29, 2021 by John Woods

Why your Google Ads Optimisation Score is too high and what to do about it?

By John Woods | November 29, 2021

On 24^thSeptember 2021, we had the pleasure to host a session on Google Ads Optimisation Score as part of the Leeds Digital Festival.

During the virtual event Dr John Woods, Founder and Director of Sharp Ahead, shared his expert observations on B2B paid media best practices. Dr Woods emphasised that, as Google progressively gamifies “good practice” for paid search advertising, we need to bear in mind that what’s good for Google isn’t necessarily good for B2B advertisers.

You can now watch the full video recording of the event to learn more about:

Paid media campaigns
Whether automatic bidding beat manual bids set by a human expert
If an AI conversion optimiser reduce your cost per lead
Should you trust a machine to write your ad copy
The good, the bad, and the ugly of Google Ads’ optimisation score and automation.

We would like to thank all the attendees for their active participation and great questions in the Q&A part of the event.

Find out more about our PPC services or get in touch to see how we can help you deliver successful PPC campaigns.

January 13, 2023May 16, 2018 by Jennifer Esty

B2B Marketer’s Networking Event – Thames Valley

By Jennifer Esty | May 16, 2018

A free networking event for B2B marketers in the Thames Valley. Meet up with your peers, make new connections and share best practice. Plus guest speakers and refreshments!

Where and When

When: Tuesday 12th June, 18:00
Venue: Work.Life, 33 Kings Road, Reading RG1 3AR

Why

A marketer’s life can be a lonely one in a B2B organisation. So we are creating an opportunity for B2B marketers to meet their peers, share best practices and make new networking connections.

This free event features a talk from channel swimmer and expert marketer Conor Gunn. Conor has held senior marketing roles in both B2B and B2C organisations including Microsoft and BT. He’ll be sharing how his channel swimming experiences have inspired him to be a better marketer.

Places are limited so sign up today to ensure your slot! Please note: this event is intended for practicing B2B marketers. To ensure a constructive networking environment we reserve the right to limit ticket allocations.

Our Speakers

Guest Speaker: Conor Gunn

Conor Gunn is a Chief Digital Officer and Customer Experience Director who partners with large companies, executives and agencies to drive business and digital transformation. He has delivering award winning digital solutions across multiple channels, devices and geographies.

In recent years he has been a Director at British Gas and Barclays. Previously he held senior roles at TK Maxx, BT and X-Box and is a Fellow of the Royal Society of Arts and the Chartered Institute of Marketing.

After spending over 20 years working in this space he knows what truly drives successful businesses and customer engagement, and it’s not mastering the marketing flavour of the week or the latest digital buzzwords.

It’s about truly understanding your customers and finding the profitable solutions that make their lives easier.

Conor is also the fastest Irish person to swim the English Channel. He will be talking to us about how that experiences have helped informed his success, how he approaches Delivering World Class Marketing that grows your business and telling us the Ten Things he has learnt from swimming the channel.

Dr John Woods MBA

John is an experienced technology CEO, CTO, data scientist and serial technology entrepreneur with 20 years’ experience consulting for and supplying to B2B companies. His entrepreneurial projects have spanned market research, web analytics and energy storage, as well as providing consultancy services to a range of B2B businesses. John holds a Doctorate in Astrophysics from Oxford University.

Agenda

18:00 Arrival & Networking
18:30 Introductions
18:35 Conor Gunn “How swimming the Channel made me a better marketer”
19:00 Dr John Woods MBA “Making better B2B landing pages: what we’ve learned from 250+ campaigns”
19:15 Panel Discussion
19:30 Drinks, Nibbles & Networking
20:00 Close

January 13, 2023September 8, 2017 by Jennifer Esty

Sharp Ahead Announce UKSPA Gold Sponsorship

By Jennifer Esty | September 8, 2017

Sharp Ahead are proud to announce their Gold Sponsorship of the United Kingdom Science Park Association’s (UKSPA) October conference.

The conference, which promotes innovation and achievement for the UK’s science parks and innovation centres, will take place on October 5th and 6th at Sci-Tech Daresbury. Sharp Ahead will join speakers and exhibitors from IBM, Scale Up Institute, and UK Research and Innovation.

The October event will include a tour of some of the campus’ evolving centres of excellence such as high performance computing, big data and visualisation facilities in the Hartree Centre and Virtual Engineering Centre, as well as the rapid prototyping facility, the Campus Technology Hub.

In addition to the keynote sessions, the break-out sessions will cover Industry 4.0 technologies, Science Park evolution, Research Hotels and Skills.

About Sharp Ahead

Sharp Ahead are specialists in demand generation and tenant acquisition for flexible workspaces, science parks and innovation centres.

We enable success throughout the life cycle of client properties, from feasibility to pre-letting and occupancy maintenance.

We generate leads for workspaces across the UK with offices, laboratories, workshops, hotdesks and shared spaces.

Find out more about how we enable success for our flexible workspace clients or get in touch to see how we can help meet your property’s occupancy objectives.

About UKSPA

Established in 1984, UKSPA has established itself as the authoritative body on the planning, development and the creation of Science Parks and other innovation locations that are facilitating the development and management of innovative, high growth, knowledge-based organisations.

With over 100 member properties and over 30 years of experience providing strategy and support for science parks and other innovation locations across the UK, UKSPA has gone from strength to strength as the trend for innovative, knowledge based environments continues to grow.

About Sci-Tech Daresbury

Established in 2006, Sci-Tech Daresbury is a National Science and Innovation Campus ideally located in Cheshire between Runcorn and Warrington, Manchester Airport and Liverpool.

Managed by a joint venture involving the Science and Technology Facilities Council (STFC), Halton Borough Council, and commercial property company Langtree, it is home to the internationally-recognised STFC Daresbury Laboratory and seven university partners who have activities on site.

Over 100 technology companies are located on the site covering the biomedical/healthcare, advanced engineering/materials, and ICT sectors, from start-up companies to corporates such as IBM and Atos.
Sci-Tech Daresbury recently picked up the 2017 UKSPA award for “setting the pace” in innovation and for supporting the growth of knowledge-based firms, in addition they were also highly commended in the ‘Best Project’ award for last year’s phenomenally successful Open Week, which attracted more than 7,500 members of the public.

January 13, 2023September 7, 2017 by Jennifer Esty

Oxford Business Breakfast September 20

By Jennifer Esty | September 7, 2017

Sharp Ahead director, Dr John Woods, will be presenting What Success Looks Like in Digital Marketing on September 20 at 07:30 at the De Vere Oxford Thames Hotel.

John will present a case study demonstrating how to generate sales ready leads using digital marketing. The session will be full of practical advice to help you understand the best practices of digital marketing in order to drive growth in your own business.

What will you gain?

Learn why Google is your new home page, and why you MUST reflect this in your digital strategy
Understand why a new website won’t fix your digital problems
See a detailed end-to-end example of modern digital marketing done well

Where can you find out more?

For more information on the session, why not download this useful flyer?

Alternatively if you’d like to register now or need directions for travel, please visit the Thames Valley Chamber of Commerce site.

Members and non-members alike are invited to intend!

What are the Oxford Business Breakfasts?

The Oxford Business Breakfasts are designed to give you insights and informed opinions on topics that can impact your business, as well as great opportunities for networking with other local organisations. These events will provide you with a closer look at ’bigger-picture’ subjects, as well as giving the SME sector regular skills and knowledge updates from a range of speakers, generously prepared to share their experience with us. The breakfasts will also be a focus for our regular local and sector campaign activity throughout 2017.

January 12, 2023September 7, 2017 by Jennifer Esty

Join Us at Leeds Business Week October 10

By Jennifer Esty |

Leeds Business Week is a week long programme of over 100 events dedicated to the business and wider community across the city. Attracting delegates and contributors from across the Leeds City Region and beyond, Leeds Business Week promises to be a brilliant experience for everyone.

Driving Sales Growth with Digital Marketing

Sharp Ahead will show you how to improve your digital marketing and drive sales growth. You will also hear directly from YPO, the UK’s largest public sector buying organisation, about how they generated 200 new sales leads in 3 months on a limited budget.

To find out more about the event, or Leeds Business Week in general, visit the Leeds Business Week website.

Spaces are going fast, so please save your seat soon — register now!

Already registered?

Excellent, we can’t wait to meet you there.

For information on the venue, including parking and travel tips, please check out Aspire in Leeds.