The B2B Marketer’s AI Search Action Plan
John Woods
April 29, 2026
As the AI search landscape shifts before it settles, we provide four pragmatic steps you can take now to optimise AI search tools for demand capture.
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I’m thrilled to be a speaker at eMetrics London 2016. eMetrics has been running since 2002 and is one of the most prestigious digital analytics conferences.
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I’ve been an attendee before and my former company Site Intelligence was a sponsor of a number of the early events, but this is my first time as an invited speaker!
eMetrics London is part of a wider Data Driven Business conference which also covers conversion optimisation, email innovation and other topics.
The subject of my talk is “Lessons from history: what can WWII photographic reconnaissance teach us about how to manage digital analytics in a modern organisation?”. It’s a little quirky…
Please say hello if you come to the conference.
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Lead Generation is Dead, Long Live Demand Capture
John Woods
April 29, 2026
This blog is for every marketing team currently organised, incentivised, and optimised around lead generation: your current strategy could kill your brand in the age of AI.
Why We Love AI Content Engines
Jennifer Esty
March 10, 2026
Although AI has changed how content is created, it has not changed why most content underperforms. Find out how AI content engines can change that.