Why E-E-A-T Matters More Than Ever in the Age of AI Search
For years, Google’s E-E-A-T framework has been an important consideration for organisations looking to improve their visibility in search.
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Increase qualified sales leads by 600% with Digital Transformation?
Subheading
Sound too good to be true?
That is exactly what Oxford Innovation achieved as part of their strategic digital transformation work with Sharp Ahead.
Oh, and they also saw a 90% reduction in client acquisition costs and were 120% ahead of their sales targets for the launch of their Fareham Innovation Centre.
Come hear Oxford Innovation’s Marketing & Business Development Director, Jo Willet, share her experience of digital transformation at this year’s B2B Marketing Summit.
Jo will give a detailed case study of the digital strategy that started with a single centre launch and has since transformed the way OI market their centres around the UK.
Outlining the specific challenges and marketing strategies design to overcome them, Jo will discuss geo-targeted search marketing, Google My Business, paid search for both branded and generic keywords, mobile, retargeting and more.
To secure your place to see Jo, register today.
Can’t wait for June? Get in touch with us directly and find out how Sharp Ahead’s team of B2B digital marketing experts can help you.
OI manages a network of business and innovation centres across the UK, providing a supportive home for a community of growing businesses. Visit their website or Google them and check out their Google My Business listing.
Held this year on June 22 in London, the B2B Marketing Summit is an extravaganza of the great and good in B2B and a chance to refresh the way you look at your marketing.
The event is designed for those marketers at the sharp end of B2B – those leading the charge within their organisation and always eager to keep ahead of the curve.
Find out more or register here.
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For years, Google’s E-E-A-T framework has been an important consideration for organisations looking to improve their visibility in search.
Breaking news, on the 15th May, Google recently published its first official guide to optimising websites for generative AI features in Search. Hallelujah!
In this blog, we look at how AI has changed the B2B buyers’ journey and the most important next steps B2B marketers must take in response to those changes.
What is changing about the B2B buyers’ journey—and why?