Google Is Taking More Control of Paid Search
Conversions are up. Cost per lead is down. Google says the campaign is improving. Sales says the leads are getting worse. If that sounds familiar
John Woods
October 23, 2026
Insights for Sharper B2B Marketing
Practical insights, expert opinions and actionable advice on search, AI, content, LinkedIn and digital marketing to help B2B organisations increase visibility, build authority and drive demand.
Generative search and the future of digital marketing
Your GA4 B2B Reporting Care Package
Why One AI Search Tells You Almost Nothing
A single response from one AI platform is not a meaningful measure of any organisation’s AI visibility. So, why does one search prove so little?
Jennifer Esty
October 8, 2026
Most Marketing Teams Use AI. Only 6% See Significant Impact
Almost every Marketing team now uses AI. Very few report that it is having a significant effect on performance.
Vanessa John
October 7, 2026
The Real Cost of a Headless CMS Comes After Launch
Headless CMS platforms promise faster websites, stronger security and the ability to publish content across websites, apps and other digital channels.
John Woods
September 21, 2026
Beyond the Stand: How Digital Marketing Makes B2B Events Work Harder
As AI fills digital channels with more content, face-to-face interaction is gaining strategic value.
Jennifer Esty
September 21, 2026
Personalised Doesn’t Mean Relevant: A Smarter Way to Use LinkedIn’s New Ad Personalisation
LinkedIn has expanded ad personalisation. We explore when B2B marketers should use it, avoid it, and why relevance still matters more.
Jennifer Esty
August 27, 2026
Your Best Prospects Aren’t Filling in Your Forms
B2B buyers form opinions long before they become leads. Understand why marketing leaders need to look beyond form fills and focus on qualified demand.
John Woods
August 26, 2026
Your best technical content is hiding where AI can’t see it…
For decades, the most valuable content in technical B2B companies has lived in a strange place: the sales team’s outbox.
John Woods
August 12, 2026
Treat Authority as an Appreciating Asset, not a Marketing Expense
One of the most interesting shifts taking place today is that conversations about AI are becoming less technical and more financial.
Jennifer Esty
August 7, 2026
B2B Digital Rocket Fuel straight to your inbox
Add your email address below to receive our biweekly newsletter and stay up to date with the latest B2B digital marketing news and insights.
You'll also get instant access to our growing catalogue of marketing resources.
“An invaluable resource for getting the latest and greatest ideas and tips on B2B digital marketing. My students also benefit from the industry insights.”
Louize Clarke, Founder, The Curious Academy
