Optimising LinkedIn Ads Audiences

LinkedIn Ads deserve to form part of almost every B2B digital marketing mix. They’re a powerful way to reach specific professional audiences. But they can be expensive to run. And that’s a challenge, especially in today’s difficult financial climate when every pound spent on media has to be accounted for.

Almost every LinkedIn campaign can be improved by optimising the audience. A tighter audience definition has these benefits:

• Better relevancy: your ads only show to the people who are most likely to respond to them, so you’ll get better engagement with your content from the people that you actually want to reach
• Higher frequency: with a smaller audience you can use the same total budget to buy more impressions for each person, and the repeated ads will be more influential and create more brand awareness with your target individuals
• Better ROI: your ads will achieve more results for each pound spent

So optimising your audience can be a huge win. Jennifer Esty shares our 3 favourite techniques for LinkedIn audience optimisation in our latest blog article.

Sharp Ahead specialises in LinkedIn Ads campaigns for our B2B clients. Contact us if you’d like to discuss how to make use of LinkedIn Ads or how to improve your existing campaigns.