When is a content audit not an audit?
Jennifer Esty breaks down the why, the how and the what when it comes to content audits in this blog article.
Reading: 0118 322 4395 | Leeds: 0113 209 3580 | Oxford: 01865 479 625 | info@sharpahead.com
| Office hours: Monday-Friday 8:30am - 5:30pm
| Email | Office hours: Mon-Fri 8:30am - 5:30pm
SharpSpring was originally acquired by Constant Contact back in September 2021 with the promise of extended capabilities and better results for smaller businesses.
Things have been quiet since then, but changes are now coming in hot and fast. From the 15th March, the SharpSpring platform will officially rebrand to ‘Constant Contact Lead Gen & CRM’ including:
It’s important to note that at this time nothing changes in terms of the functionality available to your business or your licence costs.
The SharpSpring website will live on and you will access your account in exactly the same way.
While the new name doesn’t quite roll off the tongue (has no one considered ad length??) there are some real benefits that come with the acquisition:
New tools & feature development
Once the rebrand is out of the way, Constant Contact Lead Gen & CRM will embark on a pretty exciting roadmap of product releases:
Greater flexibility
SharpSpring has always worked on a one size fits all licence model, offering customers – no matter how big or how small – a standard package, with price overages for going over your limit on contacts or email sends. Of course, it’s great to be able to offer an all singing, all dancing licence, but if specific features won’t be used or contact limits are double what someone is looking for, it could be a turn-off, particularly for smaller businesses. Greater flexibility around licences allows customers to get exactly what they are looking for at that time, and expand their account as they grow.
Brand power
SharpSpring has always had a much smaller share of the marketplace (around 1% recognition at the time of writing). The acquisition is anticipated to increase brand recognition by over 40 times, allowing them to rub shoulders with the likes of HubSpot and SalesForce. And who doesn’t love an underdog?
SharpSpring are a full-funnel marketing automation and CRM system designed for agencies and small to medium businesses, looking to drive growth, simplify processes and free up resource. We’ve been partnering with them for about 3 years now, helping over half of our clients with initial integration, automation strategy and ongoing technical support. We also use it for our own marketing activities (we practise what we preach) – that PDF you clicked on, that wasn’t any old link, and the email you received, that was scheduled when we had resource available and automatically sent while we were making our morning latte – SharpSpring helps you to work smart.
Constant Contact is a digital and email marketing platform designed to help businesses meet their goals. They’ve been in the game for about 25 years now, helping sales and marketing teams to build connections with their customers.
Overall, it seems as though things are heading in the right direction! Improved technology, product development and a larger support team – these are all concerns that have been raised over the last few months, so it’s great to see them starting to address issues. It’s still early days, and the first set of changes are on the small side, but I for one am excited to see how things progress over the next few months.
As soon as there are any further announcements, we’ll make sure to keep you up to date via our client communications and newsletters.
Not on the list yet and want to hear more? Sign up to our newsletter on our website to hear more about the acquisition, along with other B2B marketing tips, best practices and new developments.
Jennifer Esty breaks down the why, the how and the what when it comes to content audits in this blog article.
Dr John Woods give you the latest on the Google Analytics retirement and shares important dates and information so that you’re prepared.
Our highlights from Search London’s 12th birthday including links to the speakers’ slides. Plus our EEAT checklist.
We’ll send you our newsletter roughly twice a month. You can unsubscribe at any time.
Reading Office
The Curious Lounge,
Pinnacle Building,
20 Tudor Road,
Reading,
RG1 1NH
0118 322 4395
reading@sharpahead.com
Leeds Office
Duke Studios,
3 Sheaf Street,
Leeds,
LS10 1HD
0113 209 3580
leeds@sharpahead.com
Oxford Office
Oxford Centre for Innovation,
New Road,
Oxford,
OX1 1BY
01865 479 625
oxford@sharpahead.com
© Sharp Ahead | VAT: 184 8058 77 | Sharp Ahead is a company registered in England and Wales with company number 08971343
We’ll send you our newsletter roughly twice a month. You can unsubscribe at any time.