When is a content audit not an audit?
Jennifer Esty breaks down the why, the how and the what when it comes to content audits in this blog article.
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There’s no Professor Nihito! Rather, it’s an acronym – Nothing Interesting Happens In The Office.
In other words – if you’re looking for new ideas, get outside your normal work environment.
The Search London event that we sponsored and attended at the end of February was a great example of NIHITO in action. My team and I came away with a bunch of ideas and inspiration about how we can improve our best practices for SEO and related areas of digital marketing.
We took along a printed version of our recent article and checklist “how to use Google’s EEAT guidelines to win at B2B SEO” and it was great to see so many attendees reading and keeping these. It’s a fantastic resource for anyone working in B2B content marketing. You can download the checklist from within the article.
We still have a few of the printed ones available – if you’d like one to keep handy on your desk please get in touch and we’ll gladly post one to you.
You can get a flavour of the event from the photos here: meetup.com/search-london/photos/33209538/
You can access all the speakers’ slides from the event through the following links:
Rejoice Ojiaku
‘Content Inclusivity: The Why and The How’
Ulrika Viberg
‘Javascript SEO – How to Test and Common Pitfalls’
Sophie Moule
‘How to Get Your SEO Recommendations to the Top of the Release Cycle List’
Owain Lloyd-Williams
‘How to Achieve SERP Dominance in China – Ideas For a Dynamic Baidu Strategy’
Jennifer Esty breaks down the why, the how and the what when it comes to content audits in this blog article.
Dr John Woods give you the latest on the Google Analytics retirement and shares important dates and information so that you’re prepared.
Our highlights from Search London’s 12th birthday including links to the speakers’ slides. Plus our EEAT checklist.
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