Once in a While, Marketing Changes Forever
Technology evolves, buyer behaviour shifts, new channels emerge. Most of the time those changes are incremental — we adapt, optimise and move on.
Jennifer Esty
July 17, 2026
Insights for Sharper B2B Marketing
Practical insights, expert opinions and actionable advice on search, AI, content, LinkedIn and digital marketing to help B2B organisations increase visibility, build authority and drive demand.
Generative Search Runners and Riders
How long should a B2B website last?
GSC Best Practice and Governance
New(ish) LinkedIn Features
The Cookieless Future
An Overview of Google Search Console for B2B Digital Marketers
Elevating Compliance
AI is headline. Authenticity is the differentiator.
Two conflicting trends are shaping B2B marketing budgets right now, and both matter.
Vanessa John
July 16, 2026
ChatGPT Ads: Should B2B Marketers Care?
Thinking about ChatGPT Ads? We share what we learned from our first B2B campaign, the opportunities we found, and what to know before testing.
Charlotte Waterson
July 7, 2026
Why E-E-A-T Matters More Than Ever in the Age of AI Search
For years, Google’s E-E-A-T framework has been an important consideration for organisations looking to improve their visibility in search.
Jennifer Esty
June 9, 2026
What Google’s AI Search Guide Really Means For B2B Marketers
Breaking news, on the 15th May, Google recently published its first official guide to optimising websites for generative AI features in Search. Hallelujah!
Jennifer Esty
May 22, 2026
The B2B Marketer’s AI Search Action Plan
In this blog, we look at how AI has changed the B2B buyers’ journey and the most important next steps B2B marketers must take in
John Woods
April 29, 2026
Lead Generation is Dead, Long Live Demand Capture
This blog is for every marketing team currently organised, incentivised, and optimised around lead generation: your current strategy could kill your brand in the age
John Woods
April 29, 2026
Why We Love AI Content Engines
Although AI has changed how content is created, it has not changed why most content underperforms. Find out how AI content engines can change that.
Jennifer Esty
March 10, 2026
Latest Google Business Profile Features B2B Brands Must Know
The latest Google Business Profile features are not cosmetic tweaks or background noise. They are quiet, continuous updates that reshape how Google understands businesses.
Vanessa John
January 15, 2026
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