The B2B Marketer’s AI Search Action Plan
In this blog, we look at how AI has changed the B2B buyers’ journey and the most important next steps B2B marketers must take in
John Woods
April 29, 2026
Insights for Sharper B2B Marketing
Practical insights, expert opinions and actionable advice on search, AI, content, LinkedIn and digital marketing to help B2B organisations increase visibility, build authority and drive demand.
LinkedIn has expanded ad personalisation. We explore when B2B marketers should use it, avoid it, and why relevance still matters more.
B2B buyers form opinions long before they become leads. Understand why marketing leaders need to look beyond form fills and focus on qualified demand.
For decades, the most valuable content in technical B2B companies has lived in a strange place: the sales team’s outbox.
One of the most interesting shifts taking place today is that conversations about AI are becoming less technical and more financial.
Technology evolves, buyer behaviour shifts, new channels emerge. Most of the time those changes are incremental — we adapt, optimise and move on.
Two conflicting trends are shaping B2B marketing budgets right now, and both matter.
Thinking about ChatGPT Ads? We share what we learned from our first B2B campaign, the opportunities we found, and what to know before testing.
For years, Google's E-E-A-T framework has been an important consideration for organisations looking to improve their visibility in search.
Breaking news, on the 15th May, Google recently published its first official guide to optimising websites for generative AI features in Search. Hallelujah!
Lead Generation is Dead, Long Live Demand Capture
This blog is for every marketing team currently organised, incentivised, and optimised around lead generation: your current strategy could kill your brand in the age
John Woods
April 29, 2026
Why We Love AI Content Engines
Although AI has changed how content is created, it has not changed why most content underperforms. Find out how AI content engines can change that.
Jennifer Esty
March 10, 2026
Latest Google Business Profile Features B2B Brands Must Know
The latest Google Business Profile features are not cosmetic tweaks or background noise. They are quiet, continuous updates that reshape how Google understands businesses.
Vanessa John
January 15, 2026
Google’s December Core Update
Between Christmas parties and wrapping up last year’s activity, you would be forgiven for missing Google’s December Core Update—so here’s a short and a longer
Jennifer Esty
January 15, 2026
Boost Organic Strategy with LinkedIn’s Competitor Analytics
LinkedIn continuously evolves its analytics to help businesses reach users and grow their online presence, and one of the most important updates is the new
Tula Wild
January 15, 2026
Stuffed, Starved or Satisfied
Help yourself to a glass of bubbles and I’ll explain how you can apply your party planning skills to improve your LinkedIn Ads budgeting.
John Woods
December 11, 2025
What longer B2B decision-making cycles mean for digital marketing best practice
It’s a tough market out there with sales cycles continuing to lengthen over the past year
Jennifer Esty
October 15, 2025
Is the B2B Buying Journey Really Changing?
The B2B buying journey is changing at a fast pace, and B2B marketers must evolve their brand’s digital footprint now or risk obscurity in this
Jennifer Esty
September 3, 2025
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