What Google’s AI Search Guide Really Means For B2B Marketers
Breaking news, on the 15th May, Google recently published its first official guide to optimising websites for generative AI features in Search. Hallelujah!
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UK Agencies Benchmarking Report - 2025
We’re delighted that B2B Marketing has featured Sharp Ahead in their latest UK Agencies Benchmarking Report, showcasing an in-depth interview on the future of demand generation with our founder Dr John Woods and a case study highlighting the fantastic work we have done with XPand Logistics.
We have also moved up the ranks in this year’s report by 19 places!
Find out more and get yourself a copy of the full report or read the full case study with XPand Logistics now.
The B2B Marketing UK Agencies Benchmarking Report showcases the ever-changing B2B landscape. Along with all the juicy insights about headcount, YoY growth, and income, this report also features thought leadership commentary from global leaders, agency portfolios and much more.
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Breaking news, on the 15th May, Google recently published its first official guide to optimising websites for generative AI features in Search. Hallelujah!
In this blog, we look at how AI has changed the B2B buyers’ journey and the most important next steps B2B marketers must take in response to those changes.
What is changing about the B2B buyers’ journey—and why?
This blog is for every marketing team currently organised, incentivised, and optimised around lead generation: your current strategy could kill your brand in the age of AI.