Issue 21 -
November 17, 2023
Meta's new lead gen features and why Microsoft Clarity belongs in your digital marketing tech stack
In this edition of our newsletter:
● Discover more about the latest lead generation features from Meta
● Uncover the power of session recording for optimising B2B campaigns with Clarity
● We joined our client for the Innovate Stockport launch at Merseyway Innovation Centre
Read on to find out more...
Meta has announced several new lead generation features which are potentially useful for B2B campaigns. These new features aim to drive more leads through ad products that facilitate form submissions, initiate chats, and enable calls from businesses. The newest features include:
- Instant Form Ad Format
- Click to WhatsApp
- Calling Leads on Facebook
- Advantage+ for Lead Gen
- Hubspot Integration
Read our latest blog to find out more about Meta’s recent announcement and what it means for advertisers.
Why Microsoft Clarity Belongs in Your B2B Digital Marketing Tech Stack
Microsoft Clarity is a web analytics tool that records the details of what actually happens within the user’s browser – scrolling, typing, clicks and so on. And then reports those back in aggregate form so that one can understand how a web page is being used by your actual web visitors. It delivers useful insights that can drive meaningful performance improvements. And it’s free to use, and easy to set up. So it’s a quick win for B2B digital marketing teams.
Find out more about why Microsoft Clarity belongs in your B2B digital marketing tech stack with our latest blog.
Innovate Stockport Launch at Merseyway Innovation Centre
Our Head of Client Success, Emma Walker (left), joined Rob Kates (Centre Manager) and the Oxford Innovation Space team earlier this week for the Innovate Stockport launch event at Merseyway Innovation Centre.
The new centre offers a range of workspaces, from flexible coworking to shared office space, with the aim to support digital, creative and innovative businesses looking to locate in Stockport.
