Once in a While, Marketing Changes Forever
Jennifer Esty
July 17, 2026
Technology evolves, buyer behaviour shifts, new channels emerge. Most of the time those changes are incremental — we adapt, optimise and move on.
Subheading
Conversion Elite, an organisation dedicated to CRO best practice, interviewed Sharp Ahead’s very own Dr John Woods on the changes and trends in CRO in 2017.
On this page:
John discusses the biggest changes from 2016, looks ahead to 2017, and offers some advice to people considering a switch to a career in CRO.
Conversion Elite – A CRO Conference
Interested in finding out more about how CRO can help your B2B organisation?
Join John at Conversion Elite on July 6, 2017 in London for a day dedicated to CRO best practice, delivered by the best in the business.
Why come to the Conversion Elite Conference?
- To learn how to be a world class CRO practitioner
- Because you want to increase online profits for your business
- You want to provide great CRO for your clients
- You want to network with world class CRO practitioners
- You want to meet Dr John Woods!
About Conversion Elite
Conversion Elite is a one day, one track conference delivering pure practical content with eight actionable sessions designed to equip you with the knowledge you need to strengthen your CRO skills.
There is no nonsense and there are definitely no sales pitches. If you want to improve your skills and industry knowledge, discover the best CRO tools and become a finely tuned CRO machine, then Conversion Elite is for you.
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