Oxford
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Digital Transformation Event 2016 – Oxford

By Jennifer Esty  |  November 15, 2016

We still have places available for our free digital transformation event in Oxford on November 24, 2016 from 6pm.

Join us for an evening with industry experts from Google, Act-On, and Sharp Ahead to:

  • Understand the digital transformation opportunities available for your business
  • See how paid search can quickly enhance your digital presence
  • Explore the impact marketing automation software has on efficiency
  • Hear first-hand how Oxford Innovation digitally transformed their organisation

(Not to mention networking, nibbles and drinks.)

Designed for B2B marketing and sales decision makers, this digital transformation event will take place in Oxford on Thursday November 24.

The event will begin at 6pm.

More about the digital transformation events speakers:

Google Logo

Hear directly from the experts at Google how digital marketing can quickly and effectively drive awareness, influence purchase consideration and increase sales.

Act-On Logo

Marketing Automation experts Act-On will take you through the new buyer’s journey, focusing on the stages of modern marketing and how to turn your customers into advocates for your products and brand. They provide top tips for content marketing, email marketing, lead nurturing, marketing automation and more.

Oxford Innovation Logo

Find out how Oxford Innovation achieved a 90% reduction in client acquisition costs, a 400% increase in qualified sales leads and are 110% ahead of target for sales.

Sharp Ahead Logo

We surveyed the digital presence of over 500 UK B2B companies. Based on this we think most B2B digital marketing in the UK is broken – that is, poorly done and hurting sales. Dr John Woods will present the survey findings along with quick fixes that B2B digital marketers need to know.

Contact us to book your place or download the 2016 Broken Report.

Leeds
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Sharp Ahead sponsors Leeds Business Week

By Jennifer Esty  |  August 31, 2016

In less than 7 weeks over 3,000 delegates will attend Leeds Business Week to listen to over 100 Yorkshire businesses presenting their ideas, sharing content and inspiring organisations to adopt new tactics in order to thrive during the difficult economic climate.

Sharp Ahead will be presenting on the 18th October to share our B2B digital transformation expertise. Hear firsthand from our directors Dr. John Woods and Jennifer Esty about how our survey on 250 B2B SMEs in Yorkshire revealed that 62% of digital marketing is hurting sales.

Join Sharp Ahead to:

  • Discover how your business can be more successful online.
  • Learn what is means to be digitally “broken” – and how you can fix it.
  • Uncover how your business can be found before your competitors.
  • Explore the significance of having a digital footprint and online presence.

Register today while there are still spaces!

Can’t make the 18th October? No problem. Sharp Ahead will be available during Leeds Business Week to meet for a coffee, discuss our findings and answer questions.

Please contact us on 01924 851500 or email [email protected] to organise a meeting.

We look forward to meeting you at Leeds Business Week!

Making the Business Case for B2B Digital Transformation
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Making the business case for digital transformation

By Jennifer Esty  |  May 11, 2016

Are you a B2B marketer trying to make the business case for digital transformation or investment?

My colleague Rob Stevens, has some great- and by great I mean practical and effective- advice on how to get buy-in from key budget holders.

His short white paper focuses on a few key areas of digital marketing that can offer solid return on investment for B2B companies. It offers some practical tips and useful statistics for getting the budget you need to execute them.

The paper also covers strategies for marketers in B2B companies who have previously engaged in similar activities and found they did not yield results that justified their costs.

Download the paper here or get in touch with us directly.

Fareham in Greyscale
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Increase qualified sales leads by 600% with Digital Transformation?

By Jennifer Esty  |  March 3, 2016

Digital Transformation

Sound too good to be true? That is exactly what Oxford Innovation achieved as part of their strategic digital transformation work with Sharp Ahead.

Oh, and they also saw a 90% reduction in client acquisition costs and were 120% ahead of their sales targets for the launch of their Fareham Innovation Centre.

Don’t take our word for it

Come hear Oxford Innovation’s Marketing & Business Development Director, Jo Willet, share her experience of digital transformation at this year’s B2B Marketing Summit.

Jo will give a detailed case study of the digital strategy that started with a single centre launch and has since transformed the way OI market their centres around the UK.

Outlining the specific challenges and marketing strategies design to overcome them, Jo will discuss geo-targeted search marketing, Google My Business, paid search for both branded and generic keywords, mobile, retargeting and more.

To secure your place to see Jo, register today.

Can’t wait for June? Get in touch with us directly and find out how Sharp Ahead’s team of B2B digital marketing experts can help you.

About Oxford Innovation

OI manages a network of business and innovation centres across the UK, providing a supportive home for a community of growing businesses. Visit their website or Google them and check out their Google My Business listing.


About the B2B Marketing Summit

Held this year on June 22 in London, the B2B Marketing Summit is an extravaganza of the great and good in B2B and a chance to refresh the way you look at your marketing.

The event is designed for those marketers at the sharp end of B2B – those leading the charge within their organisation and always eager to keep ahead of the curve.

Find out more or register here.