The B2B Marketer’s AI Search Action Plan
John Woods
April 29, 2026
As the AI search landscape shifts before it settles, we provide four pragmatic steps you can take now to optimise AI search tools for demand capture.
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Are you a B2B marketer trying to make the business case for digital transformation or investment?
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My colleague Rob Stevens, has some great- and by great I mean practical and effective- advice on how to get buy-in from key budget holders.
His short white paper focuses on a few key areas of digital marketing that can offer solid return on investment for B2B companies. It offers some practical tips and useful statistics for getting the budget you need to execute them.
The paper also covers strategies for marketers in B2B companies who have previously engaged in similar activities and found they did not yield results that justified their costs.
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Lead Generation is Dead, Long Live Demand Capture
John Woods
April 29, 2026
This blog is for every marketing team currently organised, incentivised, and optimised around lead generation: your current strategy could kill your brand in the age of AI.
Why We Love AI Content Engines
Jennifer Esty
March 10, 2026
Although AI has changed how content is created, it has not changed why most content underperforms. Find out how AI content engines can change that.