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Why is Sharp Ahead sponsoring MeasureCamp?

By John Woods  |  May 12, 2022

The MeasureCamp unconference

Sharp Ahead is proudly sponsoring the MeasureCamp unconference in London on 15th May 2022 https://london.measurecamp.org/.

MeasureCamp is an “unconference” – free to attend and self-organising – for the digital analytics community.

It’s an amazing event with around 300 digital analytics practitioners expected to attend, many travelling from overseas. The presentations will range from deeply technical (such as how to manage the upcoming switch from Universal Analytics to GA4), to quirky (like my own, on the relevance of WW2 photographic reconnaissance to the management of digital analytics!).

But why is a B2B digital marketing agency like Sharp Ahead sponsoring a digital analytics event?

It’s personal…

Many of you will know me as a pioneer from the early days of digital analytics industry. And in fact the digital analytics company I founded, Site Intelligence/iJento, was a sponsor of the very first MeasureCamp, in London in September 2012. Here’s a terrible 2012-era phone photo to prove it:

So it’s a nice symmetry for me to be a sponsor again in the tenth anniversary year. And I’ve benefitted so much from MeasureCamp over the years – making new contacts and friends, honing my technical skills around digital analytics and conversion optimisation, sparking new ideas – that it is great to give something back to the MeasureCamp community.

…but it is also business

It is true that I have two decades’ experience in digital analytics, and I still work in part as an analytics practitioner, but my work these days is much more broadly-based. When I co-founded Sharp Ahead in 2014 I had a vision that analytics skills and techniques could be put to use in an agile way, in combination with a more general commercial and marketing skillset, to design and optimise digital activities for specialist B2B companies.

That vision came true, I guess! Today, Sharp Ahead actively uses digital analytics every day as one of many techniques to design and improve digital marketing campaigns. I’m one of the team’s analytics experts but several of my colleagues are pretty handy with analytics technology as well. We also work with PPC, SEO, content marketing, marketing automation and CRO, amongst others, to help our clients achieve cost-effective results. Our team also includes designers, copywriters and website builders.

Sharp Ahead looks to work with smart generalists who enjoy using a range of skills to find the best ways to grow our clients’ businesses. I’m pleased that digital analytics still plays a big part in our work, but just as excited about the other elements of expertise that we are able to blend together in our clients’ projects.

We’re growing and looking for new clients, new team members and new partnerships. And we know that the MeasureCamp event and the community around it will be a great place to find them.

Check back on our blog soon for a report from the event. And whether you are attending MeasureCamp or not: if you know of B2B companies who might benefit from our skills, if you know of smart digital marketers looking to work in a great B2B agency, or if you have other ideas how we might work together I’d love to hear from you. Or we can just chat about WW2 photographic reconnaissance!

You can find me on LinkedIn linked.com/in/jwoods or fill in our contact form.