All B2B marketers should learn a bit about SEO, IMHO. 

It’s tempting to see B2B SEO as a mysterious dark art, best left to specialist practitioners. And for sure, if your organisation is employing SEO as a key part of its B2B marketing mix, then you’ll need some experts. 

But it’s not hard to pick up at least some of the basic guiding principles of B2B SEO. And if you do, I predict you’ll find that helps you to be a better marketer in all sorts of other ways that seem far removed from SEO itself. 

For example: SEO rewards communicating clearly and authentically. That’s a good habit for all B2B comms. And SEO strategy needs a good understanding of your competitive landscape as seen through the eyes of your prospective customer. We all do better work as marketers when we bring that sort of lens to our work.   

If you’re motivated to learn about B2B SEO you’ll perhaps have noticed that a lot of SEO self-help resources are a bit… generic. 

We’re here to help! We’ve produced two pragmatic B2B SEO guides that are packed full of real-world B2B-specific examples. Why not add these two resources to your holiday reading list? 

1. Hot off the press: our brand new (July 2024) PDF guide on how to analyse a search-engine results page (or SERP), and how to use that to inform your B2B marketing strategy and identify quick wins. Download it here. 
2. A classic from 2023, but still completely current: our PDF how to apply Google’s E-E-A-T guidelines to make your B2B Content stand out above the competition. Download it here.