ChatGPT Ads: Should B2B Marketers Care?
Charlotte Waterson
July 7, 2026
Thinking about ChatGPT Ads? We share what we learned from our first B2B campaign, the opportunities we found, and what to know before testing.
Subheading
Google have released the news that Google Optimize and Optimize 360 will no longer be available after September 30, 2023.
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In this short clip, Sharp Ahead’s Dr John Woods talks about how we’ll particularly miss the personalisation capabilities of Google Optimize for B2B Marketing.
However, there’s good news, you’ve got until the end of September to find an alternative and your experiments and personalisations can continue to run until that date.
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Why E-E-A-T Matters More Than Ever in the Age of AI Search
Jennifer Esty
June 9, 2026
For years, Google’s E-E-A-T framework has been an important consideration for organisations looking to improve their visibility in search.
What Google’s AI Search Guide Really Means For B2B Marketers
Jennifer Esty
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Breaking news, on the 15th May, Google recently published its first official guide to optimising websites for generative AI features in Search. Hallelujah!