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Subheading
In this short clip, Sharp Ahead’s Dr John Woods talks about how we’ll particularly miss the personalisation capabilities of Google Optimize for B2B Marketing.
However, there’s good news, you’ve got until the end of September to find an alternative and your experiments and personalisations can continue to run until that date.
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For years, Google’s E-E-A-T framework has been an important consideration for organisations looking to improve their visibility in search.
Breaking news, on the 15th May, Google recently published its first official guide to optimising websites for generative AI features in Search. Hallelujah!
In this blog, we look at how AI has changed the B2B buyers’ journey and the most important next steps B2B marketers must take in response to those changes.
What is changing about the B2B buyers’ journey—and why?
