The B2B Marketer’s AI Search Action Plan
John Woods
April 29, 2026
As the AI search landscape shifts before it settles, we provide four pragmatic steps you can take now to optimise AI search tools for demand capture.
Subheading
Google have released the news that Google Optimize and Optimize 360 will no longer be available after September 30, 2023.
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In this short clip, Sharp Ahead’s Dr John Woods talks about how we’ll particularly miss the personalisation capabilities of Google Optimize for B2B Marketing.
However, there’s good news, you’ve got until the end of September to find an alternative and your experiments and personalisations can continue to run until that date.
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Lead Generation is Dead, Long Live Demand Capture
John Woods
April 29, 2026
This blog is for every marketing team currently organised, incentivised, and optimised around lead generation: your current strategy could kill your brand in the age of AI.
Why We Love AI Content Engines
Jennifer Esty
March 10, 2026
Although AI has changed how content is created, it has not changed why most content underperforms. Find out how AI content engines can change that.