Sharp Ahead’s B2B Marketing Training
B2B digital marketing is complex. It’s hard to learn – and stay current with – the full range of skills that’s needed to be an effective B2B digital marketer. And a lot of the resources that are widely available approach digital channels from a B2C perspective, which is often not the best starting point for B2B best practices.
Sharp Ahead wants to help our clients and others to improve their B2B digital skills. So we’re developing a range of short-form training sessions and workshops around key B2B digital marketing skills. Some examples of recent workshops:
SEO Fundamentals for B2B Marketers
A 2 hour workshop to give B2B marketing generalists a grounding in the key aspects of SEO. We cover the fundamentals of SEO content strategy and copywriting, and an overview of technical SEO.
Social Selling on LinkedIn
This 2 hour workshop is for both marketing and sales teams. We cover how the different individuals within a B2B commercial team can best use LinkedIn for sales outreach and to enhance their company’s branding.
Canva is a great design tool for generalist B2B marketers who need to create tactical marketing materials day to day. Our workshop shows how to work with templates in Canva to create high quality marketing material without the need for an expert designer.