John Woods
January 8, 2025
Insights for Sharper B2B Marketing
Practical insights, expert opinions and actionable advice on search, AI, content, LinkedIn and digital marketing to help B2B organisations increase visibility, build authority and drive demand.
In this blog, we look at how AI has changed the B2B buyers’ journey and the most important next steps B2B marketers must take in response to those changes.
What is changing about the B2B buyers’ journey—and why?
This blog is for every marketing team currently organised, incentivised, and optimised around lead generation: your current strategy could kill your brand in the age of AI.
Although AI has changed how content is created, it has not changed why most content underperforms. Find out how AI content engines can change that.
The latest Google Business Profile features are not cosmetic tweaks or background noise. They are quiet, continuous updates that reshape how Google understands businesses.
Between Christmas parties and wrapping up last year’s activity, you would be forgiven for missing Google’s December Core Update—so here’s a short and a longer summary for you!
LinkedIn continuously evolves its analytics to help businesses reach users and grow their online presence, and one of the most important updates is the new ‘Competitors’ tab.
Help yourself to a glass of bubbles and I’ll explain how you can apply your party planning skills to improve your LinkedIn Ads budgeting.
It’s a tough market out there with sales cycles continuing to lengthen over the past year
The B2B buying journey is changing at a fast pace, and B2B marketers must evolve their brand’s digital footprint now or risk obscurity in this new world.
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Landing pages for B2B – part 2
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Running ads for your own brand terms in B2B paid search – yes or no?
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