The B2B Marketer’s AI Search Action Plan
In this blog, we look at how AI has changed the B2B buyers’ journey and the most important next steps B2B marketers must take in
John Woods
April 29, 2026
Insights for Sharper B2B Marketing
Practical insights, expert opinions and actionable advice on search, AI, content, LinkedIn and digital marketing to help B2B organisations increase visibility, build authority and drive demand.
How you can transform your C-suite and employees into LinkedIn Content Creators—and why it’s a good idea.
Learn how to build authority and craft AI-ready answers with GEO (Generative Engine Optimization) — a must-know for B2B marketers.
AI is changing the world fast and SEO is no exception. Here's how to start preparing for AIOs and agentic search now.
With great power comes great rewards
EEATing for breakfast
The Ads Challenge Google vs Microsoft
UK Agencies Benchmarking Report - 2025
B2B Lead Gen Landing Pages part 6
B2B Lead Gen Landing Pages part 5
Lead Generation is Dead, Long Live Demand Capture
This blog is for every marketing team currently organised, incentivised, and optimised around lead generation: your current strategy could kill your brand in the age
John Woods
April 29, 2026
Why We Love AI Content Engines
Although AI has changed how content is created, it has not changed why most content underperforms. Find out how AI content engines can change that.
Jennifer Esty
March 10, 2026
Latest Google Business Profile Features B2B Brands Must Know
The latest Google Business Profile features are not cosmetic tweaks or background noise. They are quiet, continuous updates that reshape how Google understands businesses.
Vanessa John
January 15, 2026
Google’s December Core Update
Between Christmas parties and wrapping up last year’s activity, you would be forgiven for missing Google’s December Core Update—so here’s a short and a longer
Jennifer Esty
January 15, 2026
Boost Organic Strategy with LinkedIn’s Competitor Analytics
LinkedIn continuously evolves its analytics to help businesses reach users and grow their online presence, and one of the most important updates is the new
Tula Wild
January 15, 2026
Stuffed, Starved or Satisfied
Help yourself to a glass of bubbles and I’ll explain how you can apply your party planning skills to improve your LinkedIn Ads budgeting.
John Woods
December 11, 2025
What longer B2B decision-making cycles mean for digital marketing best practice
It’s a tough market out there with sales cycles continuing to lengthen over the past year
Jennifer Esty
October 15, 2025
Is the B2B Buying Journey Really Changing?
The B2B buying journey is changing at a fast pace, and B2B marketers must evolve their brand’s digital footprint now or risk obscurity in this
Jennifer Esty
September 3, 2025
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