Client Case Study
Marketing Automation System for Leading Laundry Services
CLEAN is a leading provider of textile rental and laundry services, supplying over 5,500 customers throughout the UK from the hotel, restaurant, catering, food manufacturing, automotive, engineering, and pharmaceutical industries.
The challenge:
With a highly talented but lean marketing team, CLEAN sought to gain efficiencies in their marketing process to enable them to provide best in class marketing services, including better lead nurturing and qualification, improved email marketing, and a smoother handover process with the sales team.
The approach:
Sharp Ahead and CLEAN chose to implement Act-On, the world’s leading growth marketing company, who in addition to a market-leading feature set, were able to provide, local hands on support. Sharp Ahead led the implementation including technical setup, design and branding, lead nurturing programmes, and training and handover to enable CLEAN to be self-sufficient.
The results:
- More joined up and efficient process for both sales and marketing
- 360-degree view of prospects, across marketing channels
- Improved email marketing, including better content, personalised content, improved templates, and higher deliverability
- Integration with their new ERP/CRM system
- Data cleansing and improved data management
Next steps:
Sharp Ahead continue to support CLEAN with lead generation, content marketing, SEO, and email marketing and have assisted CLEAN with rolling out Act-On to its other business units.
