In partnership with value channel marketing experts, coterie, Sharp Ahead recently analysed the digital footprint of the top 100 UK value-added resellers. We discovered that in this fast-moving vertical, many of the top VARs lag behind when it comes to using digital marketing techniques to drive growth and provide a positive customer experience.

Download VARs Digital Maturity Index

The Sharp Ahead VARs team:

Jennifer Esty,

Jennifer is a digital marketing expert with nearly 20 years of experience, including managing digital marketing for Microsoft in the UK. Jennifer has a BA (Hons) in English and American Literature and Language from Harvard and a MSc in Journalism (Hons) from Columbia.

Dr John Woods,

John holds a BA and PhD in Astrophysics from Oxford University and is one of the UK’s foremost experts in digital analytics. As a data scientist and start up entrepreneur, he has over 20 years’ experience in digital marketing technologies.

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