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Issue 25 -
February 7, 2024

The Impact of Stricter DMARC Policies on B2B Email Marketing

Paper Plane Illustration

Google and Yahoo announce stricter sender authentication requirements for email marketers

As technology evolves, so do the tactics employed by cybercriminals. In an effort to protect their customers from spam and email attacks that spoof sender domains, both Google and Yahoo have announced stricter sender authentication requirements, which will come into effect later this week.

These changes will have a significant impact on B2B email marketing practices, so it’s important for marketers to understand what the change means for them and what to do next.

Find out how to adapt to these new policies with our latest blog.

The 2024 Benchmarking Report

Built Environment Illustration

We recently analysed 100 organisations in the Built Environment and scored them on digital marketing best practice.

Our research found that 91% of organisations are missing two or more digital marketing best practices, only 22% are compliant with cookie legislation and only 9% meet Google’s core web vitals standards.

For the full results and some top tips on how to improve your own digital marketing, download the report.

The Marketing Meetup in Oxford

Positively Lovely Events Supported by Grass Roots and Sharp Ahead


We’re counting down the days until the very first marketing meetup in Oxford.

Join us at Grassroots on Thursday 22nd February at 6pm for a fantastic evening filled with inspiration, valuable insights and networking opportunities.

Speaker: Giles Edwards, Founder of …Gasp!

Topic: How to make your brand chain itself to a tree inside the minds of all your potential customers

We can’t wait to see you there.

Growth Marketing Essentials Webinar

Growth Marketing Essentials

We’re excited to announce that we’ll be presenting a series of growth marketing webinars as part of the Business Ready programme where we’ll be taking a look at organic social best practices and more.

If you’re interested in a similar session for your own community, then we’d love to hear from you!

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Check out our in-depth guide to B2B SEO content using Google's EEAT guidelines

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