LinkedIn is part of pretty much every B2B marketer’s toolkit. But it’s a complex platform with a lot of hidden depths. In this article from the Sharp Ahead blog, Jennifer Esty highlights four lesser-known features that can sharpen up your LinkedIn marketing game.
It’s the second in our series taking an in-depth look at B2B landing pages. Dr John Woods tackles design and information architecture for a lead gen landing page, with a special emphasis on the crucial above-the-fold section.
(If you missed the first in the series, click here to start at the beginning!)
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