Issue 39 -
October 31, 2024
B2B Digital Marketing News Snippets
We don't have a new blog for you this week. What we do have are three news snippets you may find interesting and worthy of sharing.
In this bite-size edition of our newsletter:
● Google Ads to delete old data under new data retention policy
● WordPress wars rumble on
● Microsoft Clarity cookie consent update
Read on to find out more...
Keep reading for interesting B2B mews snippets.
Google Ads to delete old data under new data retention policy
Google announced this month that from November 13th 2024, all Google Ads performance data older than 11 years will be deleted (or at least, made inaccessible). This includes billing-related data.
A decade of history in Google Ads is probably sufficient for almost all practical purposes! But if you do care about the ancient past for some reason, you’ll need to take steps quickly to retrieve and archive your data.
Some may find the timing of this change interesting given the adverse regulatory environment around Google at present, but we couldn’t possibly comment on whether it would make things harder for anyone planning a long-term anti-trust action.
WordPress wars rumble on
The run-in between WordPress’ for-profit business Automattic and specialist hosting company WP Engine continues, with legal processes kicking off and even BBC News taking note.
We don’t see any reason for concern in the short term. We’re monitoring the situation carefully and taking steps to avoid any impact on our clients’ WordPress setups.
In the long term, if this row isn’t resolved then that’s worrying for the coherence of the WordPress platform. But there are plenty of cool heads calling for de-escalation. Let’s watch and wait.
Microsoft Clarity cookie consent update
Regular readers will recall that we’re big fans of Microsoft Clarity for B2B web analytics.
We’re delighted to see that Microsoft Clarity now has grown-up support for cookie consent. So you can now ask Clarity to run in cookieless mode by default (where it will still collect useful data) and then tell it to enable cookies (for better data) once the user gives consent.
This is the state-of-the-art design pattern for tracking technologies, and we’d love to see more vendors following suit.
We strongly recommend using this new consent support for any new Clarity installations. If you implemented Clarity before this enhanced consent feature became available you’ll need to make some changes to your tagging setup in order to take advantage of it.
We’ll be back with our usual full blog next week.
In the meantime, here is our latest article on whether Google’s AI Overviews are useful for B2B research in case you missed it.
