What longer B2B decision-making cycles mean for digital marketing best practice
Jennifer Esty
October 15, 2025
It’s a tough market out there with sales cycles continuing to lengthen over the past year
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Sharp Ahead provide digital marketing consultancy and lead generation services to YPO, the UK’s largest public sector buying organisation.
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Our latest campaign for their Early Years range produced outstanding results in the first three months of its launch:
- 300 qualified leads (and counting)
- Cost per lead of less than £19
- 82% opt in for further marketing communications
The campaign focused on paid media and conversion optimisation, using a combination of search, display and social.
It proved that YPO’s unique value proposition for this sector is servicing latent demand for high quality, cost effective products in UK nurseries, clubs and preschools.
For more information on this campaign, or how Sharp Ahead could provide similar results for your B2B organisation, please contact Jennifer Esty.
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Is the B2B Buying Journey Really Changing?
Jennifer Esty
September 3, 2025
The B2B buying journey is changing at a fast pace, and B2B marketers must evolve their brand’s digital footprint now or risk obscurity in this new world.
Everything B2B Marketers Should Know about LinkedIn Content Creators
Jennifer Esty
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How you can transform your C-suite and employees into LinkedIn Content Creators—and why it’s a good idea.