Why E-E-A-T Matters More Than Ever in the Age of AI Search
For years, Google’s E-E-A-T framework has been an important consideration for organisations looking to improve their visibility in search.
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Sharp Ahead provide digital marketing consultancy and lead generation services to YPO, the UK’s largest public sector buying organisation.
Our latest campaign for their Early Years range produced outstanding results in the first three months of its launch:
The campaign focused on paid media and conversion optimisation, using a combination of search, display and social.
It proved that YPO’s unique value proposition for this sector is servicing latent demand for high quality, cost effective products in UK nurseries, clubs and preschools.
For more information on this campaign, or how Sharp Ahead could provide similar results for your B2B organisation, please contact Jennifer Esty.
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For years, Google’s E-E-A-T framework has been an important consideration for organisations looking to improve their visibility in search.
Breaking news, on the 15th May, Google recently published its first official guide to optimising websites for generative AI features in Search. Hallelujah!
In this blog, we look at how AI has changed the B2B buyers’ journey and the most important next steps B2B marketers must take in response to those changes.
What is changing about the B2B buyers’ journey—and why?