ChatGPT Ads: Should B2B Marketers Care?
Charlotte Waterson
July 7, 2026
Thinking about ChatGPT Ads? We share what we learned from our first B2B campaign, the opportunities we found, and what to know before testing.
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Sharp Ahead provide digital marketing consultancy and lead generation services to YPO, the UK’s largest public sector buying organisation.
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Our latest campaign for their Early Years range produced outstanding results in the first three months of its launch:
- 300 qualified leads (and counting)
- Cost per lead of less than £19
- 82% opt in for further marketing communications
The campaign focused on paid media and conversion optimisation, using a combination of search, display and social.
It proved that YPO’s unique value proposition for this sector is servicing latent demand for high quality, cost effective products in UK nurseries, clubs and preschools.
For more information on this campaign, or how Sharp Ahead could provide similar results for your B2B organisation, please contact Jennifer Esty.
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