Tag: B2B
Two conflicting trends are shaping B2B marketing budgets right now, and both matter.
For years, Google's E-E-A-T framework has been an important consideration for organisations looking to improve their visibility in search.
This blog is for every marketing team currently organised, incentivised, and optimised around lead generation: your current strategy could kill your brand in the age of AI.
The latest Google Business Profile features are not cosmetic tweaks or background noise. They are quiet, continuous updates that reshape how Google understands businesses.
Between Christmas parties and wrapping up last year’s activity, you would be forgiven for missing Google’s December Core Update—so here’s a short and a longer summary for you!
