I’ve been an attendee before and my former company Site Intelligence was a sponsor of a number of the early events, but this is my first time as an invited speaker!

eMetrics London is part of a wider Data Driven Business conference which also covers conversion optimisation, email innovation and other topics.

The subject of my talk is “Lessons from history: what can WWII photographic reconnaissance teach us about how to manage digital analytics in a modern organisation?”. It’s a little quirky…

Please say hello if you come to the conference.