Once approved, there is a second step which requires adding a TXT record to your domain. This is almost certainly best done by your internal IT team or whoever is responsible for your website.

How to get that LinkedIn Verification Badge

Once your page is verified, you can add verified domains to your page which in turn enables domain verification for members.  

This feature allows employees to verify their association with your company by confirming that they have an email address with the approved domain.

The verification will be displayed on their LinkedIn profile in the About section of their Profile.

Note that LinkedIn will take it upon themselves to suggest domains to verify and will auto-verify them within 14 days of notification.

Is LinkedIn Verification Worth It? 

Absolutely yes, especially if you want to proactively signal trustworthiness in your market, your company name is the same as another, similar company, or if you have experienced any type of fraudulent activity associated with your company name.

We struggled to find any stats on page verification, possibly because it’s still early doors (though do let us know if you find any!).

However, according to LinkedIn, verified profiles get 60% more profile views, 50% more comments and reactions on their posts, and 30% more messages—so we can only assume verification will have a similar impact on company pages.