The B2B Marketer’s AI Search Action Plan
John Woods
April 29, 2026
As the AI search landscape shifts before it settles, we provide four pragmatic steps you can take now to optimise AI search tools for demand capture.
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Join Sharp Ahead’s very own Dr John Woods at Conversion World 2017 on March 10 at 17:45.
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John joins a stellar lineup of CRO specialists during the two day virtual conference.
He will be discussing how to optimise your B2B marketing when you’re targeting a niche audience, including:
- Why b2b and b2c optimisation are different
- How to succeed at b2b optimisation
- How web analytics can still be relevant for b2b
Register for Conversion World 2017
Attending the event is free and places are still available. Register here.
If you can’t make the event but would like us to send you a recording of John’s talk, just let us know.
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Lead Generation is Dead, Long Live Demand Capture
John Woods
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This blog is for every marketing team currently organised, incentivised, and optimised around lead generation: your current strategy could kill your brand in the age of AI.
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Jennifer Esty
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