ChatGPT Ads: Should B2B Marketers Care?
Charlotte Waterson
July 7, 2026
Thinking about ChatGPT Ads? We share what we learned from our first B2B campaign, the opportunities we found, and what to know before testing.
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Join Sharp Ahead’s very own Dr John Woods at Conversion World 2017 on March 10 at 17:45.
On this page:
John joins a stellar lineup of CRO specialists during the two day virtual conference.
He will be discussing how to optimise your B2B marketing when you’re targeting a niche audience, including:
- Why b2b and b2c optimisation are different
- How to succeed at b2b optimisation
- How web analytics can still be relevant for b2b
Register for Conversion World 2017
Attending the event is free and places are still available. Register here.
If you can’t make the event but would like us to send you a recording of John’s talk, just let us know.
On this page:
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Why E-E-A-T Matters More Than Ever in the Age of AI Search
Jennifer Esty
June 9, 2026
For years, Google’s E-E-A-T framework has been an important consideration for organisations looking to improve their visibility in search.
What Google’s AI Search Guide Really Means For B2B Marketers
Jennifer Esty
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Breaking news, on the 15th May, Google recently published its first official guide to optimising websites for generative AI features in Search. Hallelujah!