Why E-E-A-T Matters More Than Ever in the Age of AI Search
For years, Google’s E-E-A-T framework has been an important consideration for organisations looking to improve their visibility in search.
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Lead generation CRO for niche B2B propositions: how to shoot in the dark
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Join Sharp Ahead’s very own Dr John Woods at Conversion World 2017 on March 10 at 17:45.
John joins a stellar lineup of CRO specialists during the two day virtual conference.
He will be discussing how to optimise your B2B marketing when you’re targeting a niche audience, including:
Attending the event is free and places are still available. Register here.
If you can’t make the event but would like us to send you a recording of John’s talk, just let us know.
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For years, Google’s E-E-A-T framework has been an important consideration for organisations looking to improve their visibility in search.
Breaking news, on the 15th May, Google recently published its first official guide to optimising websites for generative AI features in Search. Hallelujah!
In this blog, we look at how AI has changed the B2B buyers’ journey and the most important next steps B2B marketers must take in response to those changes.
What is changing about the B2B buyers’ journey—and why?