Why E-E-A-T Matters More Than Ever in the Age of AI Search
For years, Google’s E-E-A-T framework has been an important consideration for organisations looking to improve their visibility in search.
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Improve Your B2B Digital Marketing in Your Lunch Hour
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Make this Monday’s lunch hour count.
Download our guide and take some simple, practical steps towards improving your digital marketing in your lunch hour.
Includes tips on Google My Business, paid search, competitor research, LinkedIn and mobile that anyone can implement.
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For years, Google’s E-E-A-T framework has been an important consideration for organisations looking to improve their visibility in search.
Breaking news, on the 15th May, Google recently published its first official guide to optimising websites for generative AI features in Search. Hallelujah!
In this blog, we look at how AI has changed the B2B buyers’ journey and the most important next steps B2B marketers must take in response to those changes.
What is changing about the B2B buyers’ journey—and why?