Is the B2B Buying Journey Really Changing?
The B2B buying journey is changing at a fast pace, and B2B marketers must evolve their brand’s digital footprint now or risk obscurity in this new world.
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In this short clip, Sharp Ahead’s Dr John Woods talks about how we’ll particularly miss the personalisation capabilities of Google Optimize for B2B Marketing.
However, there’s good news, you’ve got until the end of September to find an alternative and your experiments and personalisations can continue to run until that date.
The B2B buying journey is changing at a fast pace, and B2B marketers must evolve their brand’s digital footprint now or risk obscurity in this new world.
How you can transform your C-suite and employees into LinkedIn Content Creators—and why it’s a good idea.
Learn how to build authority and craft AI-ready answers with GEO (Generative Engine Optimization) — a must-know for B2B marketers.